Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes

Alterna Haircare was launched in 1997, built on a commitment that is clear and simple — to bring real innovation to the marketplace with formulas that deliver results, not just promises.

Alterna’s advanced haircare formulations begin where others end. Its exceptional formulas set the industry standard for the finest luxury haircare products in the world! It was the first company to apply the “science of skincare” to haircare, which means that it pioneered the use of advanced ingredients and technologies formerly only used in skincare and applied them to hair with incredible results.

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Alterna Caviar Moisture Shampoo
Why We Love It:

BB loves this time-stopping, antiaging complex, made of caviar, vitamin C, and cytokines, that blocks stress, damage, and fading.

Alterna Caviar Moisture Conditioner
$31.99
Why We Love It:

"Using this system, I was able to grow my hair longer than I ever had. This allowed my hair to be healthy and strong." Joanna, TX

Alterna Caviar Anti-Aging Dry Shampoo
$21.99
Why We Love It:

Refresh blowouts with this talc-free dry shampoo. It's infused with caviar extract for ultra-luxe locks"even on no-wash days.

Alterna Bamboo Abundant Volume Shampoo
Why We Love It:

Organic bamboo extracts and maca root act like a morning cup of coffee for your locks, waking them up with energizing volume.

Alterna Caviar Repair RX Conditioner
$31.99
Why We Love It:

"Obsessed with this product and addicted to the smell. A little goes a long way for manageable, frizz-free hair." Makeup Maven, MO

Alterna Caviar Working Hairspray
$7.99 - $29.99
Why We Love It:

Nail the natural look with this flex-hold spray. Packed with Age-Control Complex, hair looks young and fresh, but never frozen.

Alterna Caviar CC Cream 10-in-1 Complete Correction Leave-In Hair Perfector
Why We Love It:

Treat your hair to the finer things in life, like this leave-in cream that tackles 10 core hair issues, from breakage to dullness.

Alterna Bamboo Volume Uplifting Hair Spray
$12.99 - $24.99
Why We Love It:

"I have thick, long hair that pulls down and flattens from the roots. I love this product! It works great on my hair, dry or wet." NNT1, KS

Alterna Caviar Repair RX Shampoo
Why We Love It:

Give damaged locks some love! Proteins work to repair and shore up strands from the inside out, helping them resist breakage.

Alterna Bamboo Abundant Volume Conditioner
Why We Love It:

Lifeless locks are a cinch to wake up thanks to organic bamboo extracts and maca root that energize hair as they soften it.

Alterna Bamboo Smooth Dry Oil Mist
$24.99
Why We Love It:

This nourishing treatment glosses up strands without the greasy feel. Use the multitasker as a pre-styling primer, too.

Alterna Bamboo Luminous Shine Shampoo
Why We Love It:

"Fabulous product. It cleans well, provides lots of shine, and moisturizes my dry hair!" Kristina, NE

Alterna Bamboo Luminous Shine Conditioner
$21.99
Why We Love It:

To kick dull locks into high-gloss gear, headlining ingredient bamboo extract teams up with shine master Indian gooseberry.

Alterna Bamboo Style Cleanse Extend Dry Shampoo
$21.99
Why We Love It:

No time to wash your hair? Spray this timesaver on roots along your part for a freshly shampooed look, no water required.

Alterna Bamboo Smooth Conditioner
$21.99
Why We Love It:

Here's a smooth move for split-end sufferers: fortify follicles and amp up shine with this potent combo of bamboo and kendi oil.

Alterna Bamboo Volume 48 Hour Sustainable Volume Spray
Why We Love It:

48-hour lift? Sign us up. BB girls can't get enough of this miracle volumizer, proven to increase body by 105%. (That's not a typo!)

Alterna Bamboo Luminous Shine Mist
$23.99
Why We Love It:

"This product is really great for blowouts between washes. Smoothing, shining, fantastic smell." Sarahwhitejewelry, NE

Alterna Caviar Perfect Iron Spray
Why We Love It:

Go ahead and dial up the heat. This hydrating smoother protects strands up to 450°F, while locking out humidity and locking in style.

Alterna Bamboo Smooth Shampoo
$21.99
Why We Love It:

Turn frizzy hair into glossy locks with this BB-approved smooth operator. Kendi oil adds moisture and shine; bamboo strengthens.

Alterna Bamboo Color Care UV+ Rehab Deep Hydration Masque
$25.98 - $25.99
Why We Love It:

"I love the smell, and it's deeply moisturizing without being too heavy. It adds at least a few days to my color." BoulderOT, CO

Alterna Bamboo Weightless Whipped Mousse
Why We Love It:

This weightless wonder"infused with key ingredient bamboo, for strength"won't leave strands stiff or sticky, just full and fabulous.

Alterna Bamboo Color Care UV+ Shampoo
$21.98 - $21.99
Why We Love It:

Formulated with wash-resistant UV protection proven to maintain healthy, vibrant color for up to 60 washes! Oh yeah, it's organic, too.

Alterna Bamboo Luminous Shine Brilliance Cream
Why We Love It:

Lackluster locks: prepare to be dazzled with this lightweight leave-in. Magic ingredient Indian Gooseberry boosts luminosity.

Alterna Bamboo Smooth Anti-Humidity Hairspray
Why We Love It:

"I have baby-fine hair and this hairspray holds my style all day without feeling sticky." Lynn, CO

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