American Crew

A revolution in men’s haircare.

In 1994, a stylist named David Raccuglia walked into a distributor’s office in Chicago holding a clear bottle filled with maple syrup. He asked the distributor for $25,000 to produce the first run of American Crew shampoo. The distributor asked to try the product.

Raccuglia hadn’t produced any actual product yet. The maple syrup was intended to simulate the masculine, amber color he envisioned for the final bottle. He explained that the important thing was the movement that was underway in men’s grooming. He foresaw a future when men would pay as much attention to their looks as women did. And he knew they wouldn’t want to lose their masculinity in the process.

Today, American Crew is the most popular men’s salon-grooming brand in the world. Men and their stylists count on it for the latest and best in hair, body, shave and style products.

Behind the Brand

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American Crew Power Cleanser Style Remover
$10.99 - $23.99
Why We Love It:

Give leftover buildup the boot with this cleanser that shows unwanted styling residue the door.

American Crew Light Hold Styling Gel
$14.99 - $21.99
Why We Love It:

Don't be a flake! This styling gel packs a flake-free, light hold for a seriously cool look.

American Crew Firm Hold Styling Gel
$14.99 - $21.99
Why We Love It:

Get a firm hold on your hair using this alcohol-free gel that adds shine, body and long-lasting style.

American Crew Post-Shave Cooling Lotion
Why We Love It:

Play it cool with this after shave cooling gel featuring tea tree and menthol that calm and moisturize skin.

American Crew Alternator
$14.99
Why We Love It:

Indecisiveness bringing you down? Cheer up, this flexible hold spray lets you re-work your style throughout the day.

American Crew 3-in-1 Tea Tree
$16.99
Why We Love It:

BB Tip: Tea Tree serves as an antiseptic and cleansing agent to heal scalp issues, soothes irritations and nourishes hair and scalp.

Was: $29.99
Now: $17.99
Why We Love It:

Guys can clean up their act with this gift! He'll love finding these shower, style and shave essentials under the tree.

American Crew Daily Conditioner
$11.99 - $23.99
Why We Love It:

Give your dry hair a boost of energy with this vitamin B5-enhanced daily conditioner for shiny, healthy hair.

American Crew Precision Shave Gel
$9.99
Why We Love It:

Win the fight against razor bumps and nicks with this shave gel that packs a punch of moisture.

American Crew Anti-Dandruff + Sebum Control Shampoo
$12.49
Why We Love It:

Put away your shovel, 'cuz there's no snow here. This anti-dandruff shampoo removes stubborn flakes.

American Crew Gray Shampoo
$12.99
Why We Love It:

There's no gray area about it, impurities and yellow tones are washed out with this brightening and smoothing shampoo.

American Crew Nine Fragrance
$34.99
Why We Love It:

A blend of fragrances in perfect harmony. Savor rich notes of sage, sandalwood and mandarin in one refreshing scent.

American Crew Classic Body Wash
$10.99
Why We Love It:

Ginseng & Cedarwood oil provide natural mositure for all-around healthy skin.

American Crew Pomade
$17.99
Why We Love It:

Looking to add a little flexibility to your life? This versatile styling pomade gives you pliable control of your 'do.

American Crew 3-in-1
$11.99 - $16.99
American Crew Liquid Wax
$14.99
Why We Love It:

BB recommends this hair wax for guys who like to style and restyle. It adds shine and doesn't leave that tacky feeling.

American Crew Daily Moisturizing Shampoo
$10.99 - $23.99
Why We Love It:

Time for a clean sweep! This moisturizing shampoo is perfect for all hair types, making it the only cleanser you'll need.

American Crew Ultra Gliding Shave Oil
Why We Love It:

Dry, prickly face feel like a cactus? Add some moisture to the desert with shave oil that protects against irritation.

American Crew Boost Powder
$17.99
Why We Love It:

Take flat hair to the mat with this volumizing powder that adds a matte finish to your winning 'do.

American Crew SuperGlue
$13.99
Why We Love It:

This product is a must-have for males with thinning hair.

American Crew Grooming Cream
Why We Love It:

Grab an extra sugar to go with your cream, 'cuz this grooming formula provides extra hold and shine for a sweet result.

American Crew Forming Cream
$11.49 - $17.99
Why We Love It:

Become a master sculpture artist with this forming cream that gives you the power to create hair masterpieces.

American Crew Ultramatte
$14.99
Why We Love It:

Create a shield against oil and shine with this matte finishing spray that keeps hair in place.

American Crew 24-hour Deodorant Body Wash
Why We Love It:

Did you know this body wash is derived from raw vegetables? These cleansing agents soothe and refreshes skin.

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