amika

Founded in 2005 and based in New York City, Amika is an indie hair and beauty company pioneering the cause of lackluster hair everywhere. Because of its cultural capital roots, Amika products are inspired by Women of the Urban Jungle who live day in and day out with the demands to look flawless in a fraction of the time.

Shop amika Hair Tools

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amika Obliphica Nourishing Hair Mask
$27.99 - $39.99
Why We Love It:

Show-stopping ingredient? Sea buckthorn berry, which intensely hydrates and seals split ends.

amika Touchable Hairspray
$22.49
Why We Love It:

This dry spritz is the superhero of hairsprays: It provides a strong yet flexible hold while battling frizz and keeping residue out of sight.

amika Perk Up Dry Shampoo
Why We Love It:

Wake up tired strands! The antioxidants, vitamins, and fatty acids absorb excess oil and dirt, leaving hair soft and manageable.

amika Hydrate Conditioner
$47.99
Why We Love It:

A cocktail of rare omega-7 fatty acids and a super-dose of vitamin C saturate hair follicles, repairing damage and quenching dryness.

amika Obliphica Balancing Shampoo
$47.99
Why We Love It:

Like a multivitamin for hair, this mega-moisturizing shampoo repairs, energizes, and rejuvenates stressed-out locks.

amika Color pHerfection Shampoo
$18.99
Why We Love It:

Like a drink of fresh water for parched tresses, this shampoo drenches strands with intense moisture.

amika Headstrong Hairspray
$23.99
Why We Love It:

BB loves this hairspray for it's major staying power. The wind and humidity never stood a chance against your style masterpiece.

amika Obliphica Leave In Cream
$23.99 - $33.99
Why We Love It:

Inspired by Old World herbal remedies, this leave-in cream restores shine to lackluster hair while eliminating frizz.

amika UnDone Texture Spray
$23.99
Why We Love It:

Zeolite, a natural mineral, builds up volume and helps the BB team achieve that windblown look.

amika Perk Up Dry Shampoo Travel Size
$8.99
Why We Love It:

Dry-shampoo fans like us at BB love this travel-size can"because vacations are too short to worry about your hair.

amika Bombshell Blowout Spray
Why We Love It:

Spritz this on damp hair for heat protection, extra lift, and texture before blow drying. Or use on dry strands for a lightweight hold.

amika Touchable Hairspray Travel Size
$8.99
Why We Love It:

This light spray fights frizz with argan oil that's produced by Moroccan women, allowing them to support their families.

amika Obliphica Oil Treatment Travel Size
$11.99
Why We Love It:

A BB travel essential, this is your first class ticket to frizz-free hair anytime, anywhere. Use pre- and post-blowout for max shine.

amika Triple Rx Shampoo
$20.99 - $59.99
Why We Love It:

Restorative ingredients-sea buckthorn berry, keratin, and whey protein-make this a triple-threat to dry, damaged hair.

Was: $59.99
Now: $45.99
Why We Love It:

This iron is flat-out awesome. It helps protect hair while styling, whether you like your locks straight, wavy or curly.

amika Obliphica Oil Treatment
$33.98 - $33.99
Why We Love It:

This Old World herbal remedy works on modern, moisture-starved locks, too. Sea buckthorn berry oil heals as it hydrates.

$38.99
Why We Love It:

This travel kit of haircare essentials will insure your tresses get the five-star treatment when you're on vacation.

amika Straight Up Smoothing Balm Travel Size
$8.99
Why We Love It:

Is humidity your hair's Public Enemy #1? This straightening balm will fight frizz for smooth and manageable tresses.

amika Silken Up Dry Conditioner
$23.99
Why We Love It:

Wake up tired strands! This dry conditioner is perfect for any time your hair looks dry, scraggly or just needs a quick pick-me-up..

Was: $23.99
Now: $9.99
Why We Love It:

Travel in style with this TSA approved travel set! Take all of your favorite products with you wherever you go.

amika 1.25
$124.98 - $124.99
Why We Love It:

Here's a BB secret: Regular use of this styler results in healthier hair. It locks in moisture and seals the cuticle to protect it from damage.

amika Curl Defining Cream
$23.98 - $23.99
Why We Love It:

All-star ingredient sea buckthorn berry oil naturally heals and defines coils gone wild without weighing hair down.

amika Obliphica Heat Defense Serum
Why We Love It:

No fried, frizzy hair here. Before firing up heated tools, we at BB arm ourselves with this nourishing protector.

amika Straight Up Smoothing Balm
$23.99
Why We Love It:

The straight-hair trifecta: a blow dryer, a flatiron, and this. Its sea buckthorn berry keeps unruly locks pin-straight and polished.

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