Through Advanced American Technology,™ Farouk Systems has provided professionals and consumers with the most sought-after tools and products in the industry — which are winners of both industry and consumer awards for products like the CHI Ceramic Hairstyling Iron and the CHI Turbo Hair Dryer. Farouk Systems, Inc., has a large celebrity following and has been the official haircare sponsor of Donald Trump’s and NBC’s Miss Universe, Miss USA and Miss Teen USA pageants since 2005.