DevaCurl

Ask a curly girl about her hair and she'll tell you about her life. She'll tell you about her childhood, her family, her friends and the way she sees herself in the mirror. We've spent two decades at the center of this conversation. It's curly, it's complicated, it's fun, and we get it.

That's why our products are inspired by conversations with real people. And our stylists won't just give you amazing curls, they'll teach you how to create them on your own. We believe in the very simple idea of loving curls in your own way. It's not dogma, it's Deva.

Curly hair is bold, natural, beautiful, and it's our mission to celebrate your unique curls. It drives everything we do.


Shop DevaCurl Haircare

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DevaCurl Light Defining Gel
$21.99 - $43.99
Why We Love It:

This light-hold gel hydrates and enhances the shape of waves and curls. BB loves how it dissolves instantly when applied to wet hair.

DevaCurl DevaCare Arc AnGEL
$21.99 - $43.99
Why We Love It:

For those blessed with curls, this heavenly hydrating gel that banishes frizz and provides a firm, flexible hold is a gift from above.

DevaCurl Ultra Defining Gel
$21.99 - $43.99
Why We Love It:

Creating picture-perfect curls is a cinch with this ultra-hold gel: Simply rub it between your palms, then scrunch wet hair upward.

DevaCurl Set It Free
Why We Love It:

Spritz this on for 24-48 hours of maximum frizz prevention. Your ringlets will be ready to rock around (and around) the clock.

DevaCurl Styling Cream
$25.99
Why We Love It:

Face humidity head-on with this frizz-fighting cream. It protects against the elements, so BB forecasts good hair days ahead.

DevaCurl Frizz-Free Volumizing Foam
Why We Love It:

This lightweight frizz-fighter, ideal for fine hair, is infused with botanical conditioners that soften and hydrate, naturally.

DevaCurl Mist-er Right
$19.99
Why We Love It:

"I love to use this product on days I don't shower. It gives my hair the "just washed' look." Curly Girl, IA

DevaCurl One Condition Original Daily Cream Conditioner
$21.99 - $43.99
Why We Love It:

Reveal naturally gorgeous and frizz free manageable curls everyday.

DevaCurl One Condition Decadence
$21.99 - $43.99
Why We Love It:

Thirsty curls get super hydration with this moisturizing conditioner. It leaves hair soft, shiny and easier to manage.

DevaCurl No-Poo Decadence
$21.99 - $43.99
Why We Love It:

Curls love this sulfate-free formula that cleanses and moisturizes to leave curls softer, shinier and stronger.

DevaCurl Flexible Hold Hairspray
$24.99
Why We Love It:

Hairstylists recommend this spray to their clients to keep curls in place and fight frizz without that crunchy feeling.

DevaCurl Super Cream
$27.99
Why We Love It:

Curls never looked so good with a multitude of benefits, from smoothing and shaping to adding volume and shine.

$49.99
Why We Love It:

Curls don't love the windblown look? This 360-degree diffuser amps up definition and volume as it gently dries from the inside out.

$13.99
Why We Love It:

These ultra-wide, extra-long clips are designed to grab the heaviest textures and the finest curls for perfect shape and mega hold.

DevaCurl No-Comb Detangle Spray
$19.99
Why We Love It:

Fans say this is the best detangler they've ever used. It unravels even the toughest knots without weighing hair down.

DevaCurl MirrorCurls Shine Serum
$24.99
Why We Love It:

BB tip: Coils soak up this botanically infused formula when you glide a few drops over sopping wet hair!

DevaCurl No Poo Original Zero Lather Conditioning Cleanser
$21.99
Why We Love It:

Go suds-free! See and feel the difference a suds-free cleanser can make and get healthy curls with plenty of bounce.

DevaCurl One Condition Delight Weightless Waves Conditioner
$21.99
Why We Love It:

Give parched curls extra love! Use this gentle conditioner daily to hydrate and protect curls.

Why We Love It:

Creating picture-perfect curls is a cinch with this ultra-hold gel: Simply rub it between your palms, then scrunch wet hair upward.

DevaCurl Microfiber DevaTowel
$19.99
Why We Love It:

This new and improved DevaTowel is larger and more absorbent to dry every curl evenly.

DevaCurl Low-Poo Delight Weightless Waves Mild Lather Cleanser
$21.99 - $43.99
Why We Love It:

Bring out the beauty of your natural waves with this thorough, yet gentle cleanser.

DevaCurl Low-Poo Original Mild Lather Cleanser
$21.99 - $43.99
Why We Love It:

"I tried this and fell in love with my hair for the first time in my life! And it didn't break out my skin like other products." Curly Ricki, OK

DevaCurl Curly or Super-Curly Hair Limited Edition Kit
Why We Love It:

Your super curly hair will never look better with this all in one kit.

DevaCurl The Curl Maker
$21.99
Why We Love It:

Combining the convenience of a spray and the performance of a gel, this bans frizz and delivers major curl definition.

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