Helen of Troy

A long history of success.

Helen of Troy (Maker of Hot Tools and other professional brands) has been an extremely successful company since its founding in El Paso by Jerry Rubin in 1968 as a hair wig company. Helen of Troy has evolved and grown into one of the world’s leading distributors and marketers of professional and consumer personal care products. Helen of Troy has offices around the world and operates from its U.S. corporate headquarters in El Paso, Texas, which is home to 500 of its 1,250 worldwide employees.

Helen of Troy started in the haircare appliance business in the early 1970s and has more than 35 years of producing haircare appliances. Its strength is that the company caters to the needs of its clients who use new technology in styling tools.

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Was: $49.99
Now: $39.99
Why We Love It:

Add bounce to short hair or craft well-defined curls on longer locks with this one-inch curling iron that gets super hot, super fast.

$12.99
Why We Love It:

When tangles are the enemy, bring the perfect arsenal that leaves hair shiny and smooth.

Was: $49.99 - $52.99
Now: $39.99 - $52.99
Why We Love It:

This body-building iron actually improves your hair with every use: It increases hydration, adds shine, and helps reduce frizz.

Was: $84.99
Now: $69.99
Why We Love It:

BB loves how this innovative tool helps hydrate hair as it dries. And weighing in at just 15 ounces, it's a top pick for travel.

$34.99
Why We Love It:

BB's heads are spinning over this multitasking rotating brush. It dries. It curls. It volumizes. And, it's easy to use!

Was: $59.99
Now: $49.99
Why We Love It:

Love large, voluminous curls? So does the BB team. Get them fast with this iron that maintains its maximum heat, curl after curl.

$12.99
Why We Love It:

BB Tip: Goal: shiny, sleek hair. Use: mixed board and nylon bristles. Finish: Perfect hair every time.

$59.99
Why We Love It:

BB styling secret: Depending on where you wrap your hair, you can create loose curls, waves, and spirals with this tapered wand.

Was: $54.99
Now: $44.99
Why We Love It:

Gentle infrared heat seals the cuticle and eliminates frizz, creating hair that is soft, shiny"and perfectly curled.

$12.99
Why We Love It:

Two is better than one, especially when it"s a duo of boar and nylon bristles that leave hair shiny and sleek.

$69.99
Why We Love It:

Break the digital divide" with your hair! New age iron tech meets sleek hair with digital readings and an auto-shutoff.

$59.99
Why We Love It:

Electrify your locks with an ionic dryer that infuses hair with a stream of ionic airflow for a shockingly smooth look.

$84.99
Why We Love It:

A BB essential for morning rush hour, this shine-enhancing, frizz-reducing tool speeds drying time by up to 50%.

FREE SHIPPING on any purchase of $50 or more!
Hot Tools Colored Travel Disc Top Four Piece Bottle Set
$4.99
Why We Love It:

Pack your favorite haircare products with these airline-approved travel bottles!

$69.99
Why We Love It:

This set includes easy-to-use flocked rollers in three sizes, so you can create glamorous waves or pretty spiral curls.

Hot Tools Clear Travel Disc Top Four Piece Bottle Set
$4.99
Why We Love It:

Pack your favorite haircare products with these airline-approved travel bottles!

$49.99
Why We Love It:

This dryer doesn't just blast hair with hot air"it uses infrared energy to dry from the inside out instead. Sheer brilliance.

Why We Love It:

Curl and flip in a flash! Get an easy-to-grip, round brush that adds body and won't split or break hair during styling.

Hot Tools Pink Digital Titanium 1
Why We Love It:

Pass this iron through hair and watch it go from frizzy and dull to sleek and glossy. That's why it's a tried-and-true BB favorite.

Why We Love It:

Whether you're going straight or making waves, hair comes out extra shiny. Bonus: The ends stay cool for easy, ouch-free styling.

Was: $54.99
Now: $44.99
Why We Love It:

BB's key to beachy waves is this rippled tool"its grooves create tight tendrils and loose twists for tousled texture.

Was: $30.00
Now: $9.99
Why We Love It:

Forever keep your tools organzied with this heat-resistant caddy.

$16.99
Why We Love It:

Want beautiful blowouts? This round barrel ionic bristle brush smoothes and tames flyaways for perfect blowouts.

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