Shop It's a 10 Haircare

Check out the latest It's a 10 haircare products. From shampoo and conditioner to miracle oil and styling balm, you are sure to find the perfect It's a 10 products for your haircare routine!
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It's a 10 Miracle Leave-In
Why We Love It:

Leave it to this leave-in to provide a record number of benefits. It's a must-have for healthier-looking hair.

It's a 10 Miracle Leave-In Plus Keratin
$19.99 - $39.99
Why We Love It:

How does it help hair? Let us count the ways. It's a conditioner, smoother, setting spray and thermal aid all in one.

It's a 10 Miracle Leave-In Lite
$17.99
Why We Love It:

Don't let the "lite" part fool you: This little powerhouse delivers serious nourishment and TLC to fine or short hair.

$23.99
Why We Love It:

The It's a 10 products you love, all in an easy-to-pack travel size kit.

It's a 10 Miracle Daily Conditioner
Why We Love It:

A Perfect 10: 10 benefits help transform the condition of your hair by deeply conditioning, strengthening and repairing.

It's a 10 Miracle Blow Dry Volumizer
$18.99
Why We Love It:

Boost volume big time with this UV- and heat-protective spray that's never crunchy, sticky or flaky.

It's a 10 Miracle Hair Mask
$29.99
Why We Love It:

Rescue damaged hair with this miraculous mask. It nourishes, detangles, softens, adds shine, de-frizzes and boosts body.

It's a 10 Miracle Dry Shampoo & Conditioner In One
Why We Love It:

Those three little words we love to hear: Two In One. Cleanse and condition hair easily with this multitasking spray.

It's a 10 Miracle Potion 10 Instant Repair Leave-In
$23.99
Why We Love It:

Get hair under control with this conditioner that hydrates, repairs, strengthens, detangles, softens and de-frizzes.

It's a 10 Miracle Potion 10 Repair Conditioner
$23.99
Why We Love It:

There"s hope for damaged hair! This repairing conditioner nurses hair back to health.

It's a 10 Miracle Deep Conditioner Plus Keratin
$19.99
Why We Love It:

Not a mirage: This protective mask offers hydration for damaged hair, plus keratin and nutrients to strengthen locks.

It's a 10 Miracle Potion 10 Repair Shampoo
$23.99
Why We Love It:

Lather up luscious hair with this gentle, repairing cleanser. It strengthens and protects hair, leaving it shiny, soft and full of body.

It's a 10 Miracle Oil Plus Keratin
Why We Love It:

BBers love how this nourishing oil strengthens, heals and protects. Plus, it adds incredible shine.

It's a 10 Miracle Moisture Shampoo
$21.99
Why We Love It:

Hydrated hair is the key to having the perfect style everyday. Keep your hair shiny, smooth and moisturized.

It's a 10 Miracle Silk Express Leave In
$21.99
Why We Love It:

This conditioner is all that and a bag of chips. Try it to see how healthy and gorgeous your hair will look.

It's a 10 Miracle Silk Express Shampoo
$49.99
Why We Love It:

An actual silk protein formula in this cleanser restores moisture, adds strength and delivers silky shine.

It's a 10 Miracle Styling Serum
Why We Love It:

Tell humidity to take a hike because your gorgeous and highly nourished locks can"t be bothered with its nonsense.

It's a 10 Miracle Finishing Spray
Why We Love It:

It finishes hair with the right amount of hold and control that you can still run your fingers through.

It's a 10 Miracle Dry Oil Plus Keratin With Argan Oil
$19.99
Why We Love It:

Let it shine! This keratin- and argan-enriched oil gives you luminous, silky, sensational-looking hair.

It's a 10 Silk Express Miracle Silk Hair Mask
$34.99
Why We Love It:

Don"t mask the problem, use a conditioning mask to revitalize and leave hair softer than ever.

It's a 10 Miracle Silk Express Smoothing Balm
$19.99
Why We Love It:

What doesn't this miracle worker do?! It straightens, smoothes, shines, detangles, holds and protects " to name a few.

It's a 10 Miracle Leave-In Plus Keratin Travel Size
Why We Love It:

Don't leave home without this versatile spray. It conditions hair, controls flyaways, blasts frizz and adds shine.

It's a 10 Miracle Defrizzing Gel
$16.99
Why We Love It:

This miracle gel is your new secret weapon for unruly frizz.

It's a 10 Potion 10 Miracle Styling Potion
$19.99
Why We Love It:

Ever wish there was a magic potion to improve hair health while providing blow-out style? Your wish is our command.

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