Joico

Consistent innovation.

Joico was founded in 1975 by a Southern California hairstylist. Although Joico initially began as a solution for a single salon owner, the brand and its unprecedented scientific approach to haircare began to take the United States — and eventually the world — by storm. In 1976, Joico’s scientists discovered how Human Hair Keratin Protein (HHKP) could be captured and used to truly rebuild hair. For the first time in history, Joico began using HHKP in all of its products to actually strengthen and rebuild hair rather than simply offering a cosmetic or temporary feel to the hair.

In the 80s, Joico developed its own Triamine Complex® formula that reconstructed hair from cuticle to cortex. In the 90s, Joico created a new formula called Cationic Triamine Complex. Although Triamine Complex was utilized in all Joico products at the time, Cationic Triamine Complex was added to only conditioners and reconstructors for optimum hair-repairing benefits. The end result was stronger, healthier hair with the greatest protection available.

In 2006, Joico introduced Quadramine Complex®, a synergistic hybrid of both Triamine and Cationic Triamine complexes for a new generation of reconstruction. Unlike the two ingredients working separately, Quadramine Complex has the ability to enhance the performance of all Joico shampoos, conditioners, reconstructors and styling aids in every category.

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Joico K-PAK Color Therapy Shampoo
$14.99 - $32.99
Why We Love It:

Pack on those bubbles! This repair shampoo forms a rich lather to wash away damage from processing.

$16.99 - $33.99
Why We Love It:

For stubborn hair that won"t listen, this therapy conditioner for processed hair increases responsiveness to styling.

Joico Moisture Recovery Conditioner
$15.99 - $31.99
Why We Love It:

Like CPR for your hair, this recovery conditioner breathes new life into your lifeless locks.

Joico K-PAK Conditioner
$16.99 - $33.99
Why We Love It:

Fly away to a destination of moisture-rich hair with this soothing conditioner that tames flyaways.

Joico Moisture Recovery Shampoo
$30.99
Why We Love It:

It only takes a minute to wash away years of damage with this recovery shampoo that packs moisture and shine.

Joico Color Endure Sulfate-Free Conditioner
$32.99
Why We Love It:

The key to color preservation is in this sulfate-free conditioner that locks color in at the roots.

Joico K-PAK Shampoo
$14.99 - $32.99
Why We Love It:

Give your hair the gift of moisture with this revitalizing shampoo that gives back to depleted "dos.

Joico Color Endure Violet Sulfate-Free Shampoo
Why We Love It:

Brassy tones are out! Renovate your look with this violet shampoo that maintains bright hues with violet dye.

Joico Body Luxe Volumizing Shampoo
$13.98 - $30.99
Why We Love It:

Limp hair bringing you down? Give it a lift with this volumizing conditioner for fine-to-normal hair.

Joico Color Endure Violet Sulfate-Free Conditioner
$17.99 - $34.99
Why We Love It:

It doesn"t take an ultraviolet light to see why this conditioner is a smart choice for blonde, grey or colored hair.

Joico JoiMist Firm Finishing Spray
$16.99
Why We Love It:

News alert, this finishing spray provides a firm hold for around-the-clock coverage.

Joico Body Luxe Volumizing Conditioner
$15.98 - $31.99
Why We Love It:

Volumize your strands without a trip to the salon! This conditioner adds volume but won"t weigh you down.

Joico K-PAK Protective Hairspray
$17.99
Why We Love It:

Follow this BB tip for an electrifying experience: Spritz hair for a static-taming hold.

Joico JoiMist Medium Styling & Finishing Spray
$16.99
Why We Love It:

Heading out in the humidity? Protect yourself with this BB tip: Apply a light mist for medium hold and high style.

Joico JoiShape Shaping & Finishing Spray
$16.99
Why We Love It:

There"s a fine line between great hold and a tacky "do. This shaping spray for fine hair has nailed the sweet spot.

Joico JoiFix Firm Finishing Spray
$15.99
Why We Love It:

Get a firm hold on UV protection with this finishing spray that protects from harmful UV rays while it holds.

Joico Flip Turn Volume Finish Hairspray
$16.99
Why We Love It:

This level 10 holding power locks in volume and shine for a full 72 hours!

Joico Instant Refresh Dry Shampoo
$17.99
Why We Love It:

Say goodbye to oil, and flaunt hair another day. This dry shampoo freshens hair for a stylish second day "do.

Joico Daily Care Balancing Conditioner
$15.99
Why We Love It:

Detox your way to healthier hair with this sesame seed oil that rids your scalp of harmful toxins.

Was: $20.99
Now: $12.59
Why We Love It:

Sure to be your new best friends: Your hair sparkles like a diamond after using these shine enhancers.

Joico Color Balance Purple Shampoo
Why We Love It:

BB Tip: This formula is ideal for platinum blondes and those with grey/silver hair.

Joico Daily Care Leave-In Detangler
$14.99
Why We Love It:

Never tie the knot with tangles. This leave in detangler helps you break the bond with knotty hair.

Joico Body Luxe Root Lift
$16.99
Why We Love It:

Grab your shovel, because we"re digging to the roots with this root lifting volumizer that adds serious body.

Joico Hair Shake Liquid-To-Powder Texturizer
$17.99
Why We Love It:

You will find endless possibilities with this touchable, moldable and layerable styling texturizer.

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