Paul Mitchell

The story.

More than 28 years ago, two friends had a vision — to found a company for stylists — one that would provide tools of success for haircare professionals and educators, their salons, and the entire beauty industry.

It all began in 1980, when John Paul DeJoria and Paul Mitchell first decided to launch their professional haircare system around a revolutionary new styling method, hair sculpting, and a revolutionary new styling product, Hair Sculpting Lotion™. The partners had a unique and winning strategy — a company-building plan that stemmed from their convictions. DeJoria and Mitchell traveled extensively to conduct no-cost product demonstrations for salon owners. They guaranteed salon owners would sell all products purchased; if they didn’t, they could return any unsold products for a full refund. Such practices represented a first for the hair care industry, and eventually led to John Paul Mitchell Systems becoming one of the fastest growing privately held companies in the United States. Tragically, Paul Mitchell died of pancreatic cancer in 1989. Under DeJoria’s leadership, however, the company continued to grow to one of the largest of salon products in history.