Pureology

Discover the Pureology difference.

Pureology was created in Irvine, California, in 2001. It was there that salon-industry pioneer Jim Markham revolutionized color care and launched the first 100% vegan formulas and ZeroSulfate shampoos for color-treated hair. Jim identified a need among professional colorists and their clients for gentle, natural-based products that deliver superior performance for longer-lasting hair color, guaranteed.

Every Pureology product contains the exclusive AntiFadeComplex, which contains a blend of potent antioxidants and full-spectrum UVA/UVB sunscreens to protect color from free radicals and maximize color retention. Today, Pureology is the #1 color-care brand in the USA and its high-performance products are an industry standard.

Behind the Brand

Sort By
View All   |  Next
Pureology Hydrate Shampoo
$63.99
Why We Love It:

BB tip: For a spa-like experience, breathe in this award-winning blend of ylang ylang, bergamot, anise, and patchouli while you lather up.

Pureology Purify Shampoo
$27.99
Why We Love It:

Clarifying formulas can be scary for those who color-treat their hair. Not the case with this one. It detoxifies without stripping color.

Pureology Perfect 4 Platinum Reconstruct Repair Masque
$33.99
Why We Love It:

For hair you'll hardly recognize, drench strands in this genius 5-minute treatment that transforms elasticity and repairs damage.

Pureology Highlight Stylist Gold Definer
Why We Love It:

BB blondes are obsessed! This gel is flecked with gold mica to enhance the look of flaxen locks. Adds shine and separation, too.

Pureology Smooth Perfection Style Shaping Gel
$27.99
Why We Love It:

Frizz-prone hair can breathe a sigh of relief " this styling gel smoothes and shapes in one easy step.

Pureology Fullfyl Conditioner
$29.99 - $65.99
Why We Love It:

No added silicones means this conditioner remains lightweight while detangling and densifying hair.

Pureology Hydrate Shampoo Travel Size
$6.99
Why We Love It:

For hair that looks post-salon lustrous when you're away from home, this shampoo in a TSA-friendly size is a must-pack.

Pureology Perfect 4 Platinum Conditioner
$65.99
Why We Love It:

BB blondes use this conditioner to keep their platinum tresses intensely bright and shiny. It also detangles like a dream.

Pureology Perfect 4 Platinum Shampoo Travel Size
$6.99
Why We Love It:

This shampoo"in a convenient mini version"will protect your color and keep hair soft, shiny, and manageable on the road.

Pureology Highlight Stylist Bodifying Luminator Travel Size
$10.99
Why We Love It:

BB girls don't leave home without this TSA-approved styling foam, which gives highlighted hair a healthy dose of body and shine.

Pureology Strength Cure Conditioner Travel Size
$7.99
Why We Love It:

Keeps damaged hair strong and stare-worthy away from home by imparting a velvety-soft texture and light-reflective shine.

Pureology Strength Cure Fabulous Lengths
Why We Love It:

This serum makes BB girls' long locks strong and soft (and their color extra vivid!). Keeps breakage at bay and hair nice and lengthy.

Pureology Curl Complete Shampoo Travel Size
$7.49
Why We Love It:

This gentle shampoo is a BB fave for a reason: It allows hair's natural oils to thrive, making room for springy, frizz-free curls.

Pureology Curl Complete Conditioner Travel Size
$7.49
Why We Love It:

Girls with curls swear by this color-safe conditioner. It smoothes the cuticle, locking in moisture and keeping out humidity.

Pureology Curl Complete Uplifting Curl
$27.99
Why We Love It:

Does your thin, curly hair need a shot of adrenaline? This spray gel will define curls and give them some get-up-and-go.

Pureology Curl Complete Moisture Melt Masque
$50.99
Why We Love It:

This mask won't give curls that "overcooked noodle" look; instead it will hydrate and define them and give them bounce.

Pureology Smooth Perfection Frizz Fighting Serum
Why We Love It:

Sorry frizz, your days are numbered. And damage from heat-styling tools? Not with this smoothing serum.

Pureology Pure Volume Style & Care Infusion
Why We Love It:

Replenish moisture so texture is always primed for volume.

$57.99
Why We Love It:

Go big or go home and while you are there use this kit to get bigger, more voluptuous.

Pureology Pure Volume Shampoo
$27.99 - $63.99
Why We Love It:

BB loves how this cruelty-free cleanser gently removes buildup, so fine, color-treated tresses can live up to their voluminous potential.

Pureology Colour Stylist Cuticle Polisher
$25.99
Why We Love It:

Closest thing you can get to a coat of armor. It seals, smoothes, and protects strands while leaving intense shine without the weight.

Pureology Smooth Perfection Intense Smoothing Cream
$27.99
Why We Love It:

Give disobedient hair a time out. This powerful smoother cracks down on frizz, flyaways and unwanted volume.

Pureology Curl Complete Style & Care Infusion
$33.99
Why We Love It:

Offers 72 hours of frizz protection and softness!

Pureology Smooth Perfection Style & Care Infusion
$33.99
Why We Love It:

Creates styles that are frizz-free and incredibly glossy.

View All   |  Next