No more fried hair.

When Silicon Valley whiz kid Kent Yu saw his girlfriend’s morning beauty routine that incorporated high-performance beauty products, he was surprised to find out that her routine finished with a drugstore hair dryer that fried her hair. It was this moment that started a journey that led him to the discovery of tourmaline and the development of a patented process to incorporate the gemstone into the componentry of a hair dryer. It turned out to be the biggest innovation the hair business has seen in years.

Within months of introducing his breakthrough blowdryer to the world, Yu’s brainchild made headlines in almost every major magazine. And as the profile of the product expanded, so did the line, which grew to include an assortment of cutting-edge tourmaline ceramic styling irons and accessories. This created unprecedented buzz and landing them in Oscar® baskets, spawning an A-list following.

Cut to the present and T3 has received an unprecedented 7 Allure Best of Beauty Winner awards and 6 InStyle Best Beauty Winner Awards as well as countless recommendations from the top stylists and cutting edge stylemakers the world over.

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Why We Love It:

This beauty of a blow-dryer emits ion-rich air in a cone shape, which is proven to dry hair faster. (In an average of 7 minutes to be exact.)

Why We Love It:

Big, movie-star curls are this iron's specialty. Equally awe-worthy: a ring of ceramic heaters ensures every strand sets evenly.

Why We Love It:

BB loves how versatile this styling iron truly is. It smooths, waves and curls in no time.

Why We Love It:

Don't sacrifice your strands while traveling. This ultra-light, compact hair dryer is perfect for healthy, on-the-go styling.

Why We Love It:

From spiral curls to beachy waves, the looks are endless with this styling wand featuring three interchangeable barrels.