Too Faced

Feeling pretty on the outside strengthens and empowers the pretty that's inside.

Too Faced Co-Founder and Creative Director Jerrod Blandino got his start behind the department store makeup counter in the late '90s. He quickly realized that just a few minutes in the makeup chair could transform and empower his clients. From then on, he recognized that makeup is so much more than a little color on a woman's face-it is an instant mood booster, a best friend, a powerful ally and a personal set of lady balls.

Always creating, Jerrod would spend nights mixing eye shadows with lipsticks, creating completely new products. Days were then spent testing his creations on clients. Beyond the quality of his work, women loved Jerrod's approach: his products were fun, feminine and they embraced beauty individuality instead of beauty rules.

Encouraged by his makeup counter clients - the women he lovingly called Too Faced because they would turn from sweet to stressed if he was out of their favorite lipstick - Jerrod decided to start his own line. With only a credit card and a vision to back them, he and his new business partner and future husband, Jeremy Johnson, began meeting with professional makeup labs to develop his products.

Jerrod's inspiration for new products come from everywhere: a chocolate facial at a spa in Hawaii, a classic movie, the flushed radiance of a woman fresh off the slopes. Inventing products such as the world's first glitter eye shadow; a plumping gloss; and 24-hour, crease-proof shadow primer, he soon became known as one of the beauty industry's game-changers. Young Hollywood and music idols immediately fell in love with the brand, but Jerrod stayed committed to the everyday customers, whose support helped Too Faced become what it is today.

Fifteen years later, Jerrod believes more in the power of makeup. He still sees how it transforms the wearer and gives them the power to create their own unique version of pretty. Jerrod firmly believes that feeling pretty on the outside strengthens and empowers the pretty that's inside.

Shop Too Faced Makeup

Sort By
View All   |  Next
Too Faced Perfect Eyes Waterproof Eyeliner
$18.00
Why We Love It:

Play it safe! Define your eyes with this waterproof eyeliner, and you"ll never need to worry about smudges or smears.

Too Faced Sweethearts Perfect Flush Blush
$30.00
Why We Love It:

Take the guesswork out of creating that oh-so-flirty flush with a finish that complements all skin tones.

Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer
Why We Love It:

This BB favorite gets dozens of rave reviews. A tiny dot helps shadow go on smoothly and stay AM-perfect all day.

Too Faced Primed and Poreless Face Primer
Why We Love It:

Hiding to cover your face? Step out and shine with pore eliminating face primer for a flawless complexion.

Too Faced Retractable Kabuki Brush
$34.00
Why We Love It:

You'll feel like a secret spy with this high-tech, retractable-head makeup brush that uncovers serious powder results.

Too Faced Mascara Melt Off
$17.00
Why We Love It:

Need a major eye makeup remover? BB loves how gentle yet effective and fast-acting this mascara remover works.

Too Faced Sketch Marker Liquid Art Liner
$20.00
Why We Love It:

Inspired by Japanese Calligraphy Pens, this formula acts as an artist's best drawing ink.

Too Faced Mr. Right - The Perfect Powder Brush
$36.00
Too Faced Shadow Insurance Glitter Glue
$20.00
Why We Love It:

Don"t let go of your glitter. Keep shimmers, glitters and powders in place for long-lasting glam looks.

Too Faced Lip Insurance Glossy
$20.00
Why We Love It:

BBers love how this shine-enhancing primer keeps color on your lips. The fact that it helps smooth wrinkles doesn't hurt either.

Too Faced La Creme Color Drenched Lip Cream
$22.00
Too Faced Perfect Lips Lip Liner
$17.00
Why We Love It:

Keep your lipstick and gloss in line. Create distinctive definition for stunning focus on bold lip color and shine.

Too Faced Pink Leopard Blushing Bronzer
$30.00
Why We Love It:

When the gentle blush of a beautiful tan is enough, flaunt this universal bronzer for a natural-looking glow.

Why We Love It:

Satisfy your sweet craving with this cocoa powder-infused shadow palette, loaded with beautiful shades you'll eat up.

Too Faced Totally Cute Eye Shadow Palette
$36.00
Why We Love It:

From go-to neutrals to bright pops of color, get limitless eye looks with 9 new shades in this too fun, too cute palette.

Too Faced Love Flush Long-Lasting 16-Hour Blush
$26.00
Why We Love It:

Not only does this colorful blush resist fading and smudging, but it also comes in a cute, heart-shaped compact.

Too Faced Candlelight Glow Highlighting Powder Duo
$30.00
Too Faced Melted Matte Liquified Lipstick
$21.00
Why We Love It:

Infused with Volulip for no-string plumping and smoothing effect.

Too Faced Better Than Sex Mascara
$23.00
Why We Love It:

"Lives up to the hype! It lengthens, separates, and the depth is indescribable!" Amber the Makeup Addict, KY

Too Faced Melted Chocolate Liquified Long Wear Lipstick
$21.00
Too Faced Sweethearts Baked Luminous Glow Bronzer
$30.00
Why We Love It:

With two perfect swatches, you can just swirl the colors together and apply, or use more of one shade for a custom glow or highlight.

Too Faced Cocoa Powder Foundation
$34.00
Why We Love It:

Treat your complexion to a cocoa infusion. Hydrate and smooth skin with powder foundation ideal for most skin tones.

Too Faced Brow Quickie
$22.00
Why We Love It:

This quick, goof-proof application creates perfect brows in seconds.

Too Faced Born This Way Concealer
$28.00
Why We Love It:

Instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

View All   |  Next