End Abuse

It takes GUTS to end abuse.

Most salon professionals know they’ll cut and color hair and offer advice on beauty and styling products. But some find their job also includes lending a listening ear to victims of domestic violence. Studies show that three out of four abused women tell someone about the abuse, and salons and spas may serve as “safe” places because abusers usually do not accompany victims to their appointments.

Since its inception in 2001, the beauty brands program formerly known as “Reduce Abuse” has raised more than $670,000 and benefited more than 50 domestic violence shelters nationwide, separately, through beauty brands grand opening events and the annual campaign partnership with Redken.

“Our mission is to make our clients feel good about themselves and increase their self-esteem. Domestic violence destroys that, but hopefully, our efforts can help rebuild what’s been lost” said David Bernstein, President of beauty brands. “Our End Abuse program is one way that our customers and our salon professionals can get involved to directly impact the prevention and elimination of abuse.”

We created the End Abuse program not only to raise money for the cause but also to raise awareness of domestic violence and offer solutions for those in need. Year-round, we provide useful links and information for those who need help and those who want to help at ittakesguts.org including local, state and national crisis telephone numbers.

Join beauty brands in helping to end domestic violence by purchasing an End Abuse T-shirt today. 100% of the profits will go directly to domestic violence shelters.