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BEAUTY BRANDS SALON PROFESSIONALS KNOW “IT TAKES GUTS” TO FIGHT DOMESTIC VIOLENCE SEPT. 29 - Oct. 26
Beauty Brands Salon∙Spa∙Superstore will join Redken in leading the “It Takes Guts” campaign to REDUCE ABUSE
Most salon professionals know they’ll cut and color hair and offer advice on beauty and styling products. But many find their job also includes lending a listening ear to victims of domestic violence. Studies show that three out of four abused women tell someone about the abuse before they seek help. Salons and spas may serve as “safe” places because abusers usually do not accompany victims to their appointments.
That’s why from Sept. 29 to Oct. 26, 2008 Beauty Brands Salon∙Spa∙Superstore will join Redken, a global leader in professional haircare products, in leading the “It Takes Guts” campaign to raise awareness and funding for REDUCE ABUSE, a program that provides support to local domestic violence shelters.
Beauty Brands will sponsor the “It Takes Guts” campaign and donate 100 percent of the proceeds from the sale of every Redken Guts volume-boosting spray foam to local domestic violence shelters for Battered Women to partner in the fight against domestic violence. During the Reduce Abuse campaign, the popular Guts product will be sold for the special price of $6.98 (regular retail is $14.95). Beauty Brands customers also will have the opportunity to add a donation to their total purchase to directly support a local domestic violence shelter. This year will mark the eighth anniversary of the Reduce Abuse program, which has raised more than $360,000 nationwide to date.
Since its inception in 2001, the Reduce Abuse program has benefitted more than 50 domestic violence shelters nationwide through Beauty Brands’ grand opening events and the annual “It Takes Guts” campaign. Redken donates all of the Guts hair volumizer product for the Reduce Abuse program.
“Beauty Brands’ mission is to make people feel good about themselves and increase their self-esteem. Domestic violence destroys that,” said David Bernstein, chief operating officer for Beauty Brands. “This is one way that our customers and our salon professionals can get involved to directly impact the prevention and elimination of abuse.”
But Bernstein says Beauty Brands created Reduce Abuse to offer solutions and raise awareness, in addition to money. The Web site, www.beautybrands.com/ra, available year-round, contains domestic violence information as well as local, state and national crisis telephone numbers.
Beauty Brands Salon∙Spa∙Superstore is a revolutionary concept in the beauty industry, combining a full-service salon and spa with a retail superstore. Headquartered in Kansas City, Mo., Beauty Brands operates 52 locations in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Missouri, Nebraska, North Carolina, Oklahoma and Texas. For more information, please visit www.beautybrands.com.
Please direct any media-related inquiries to:
- Beth Book Seiler
- Marketing Manager
- email contact
- phone: 816-531-2266
