Here's the latest on all things beautiful.
Beauty Brands Salon•Spa•Superstore knows It Takes Guts to end domestic violence.
Beauty Brands Salon•Spa•Superstore knows It Takes Guts to end domestic violence, raises record $91,000 for 26 domestic violence shelters
KANSAS CITY, Mo. (November 10, 2008) — It takes guts for women and children to seek shelter from domestic violence. Beauty Brands Salon•Spa•Superstore locations completed their annual “It Takes Guts” campaign on October 26, 2008 and announced they raised a record $91,764.51 in donations to support 26 domestic violence shelters in 11 states.
From Sept. 29 through Oct. 26 the Beauty Brands locations donated 100 percent of sales from Redken’s Guts volume-boosting spray foam to the shelters. Customers also were invited to add a donation to directly support the shelters. Redken, a global leader in professional hair care products, is Beauty Brands’ partner in the “It Takes Guts” campaign, and donated 100 percent of the Guts product that was sold at all locations.
The “It Takes Guts” fundraiser was part of Beauty Brands’ annual nationwide REDUCE ABUSE program to support victims of domestic violence. Since its inception in 2001, Beauty Brands’ Reduce Abuse program has raised more than $450,000 for domestic violence shelters.
“Beauty Brands’ mission is to make people feel good about themselves and to increase their self-esteem. Domestic violence destroys that,” says David Bernstein, chief operating officer for Beauty Brands. “This is one way that our customers and our salon professionals can get involved to directly impact the prevention and elimination of abuse.”
But Bernstein says Beauty Brands created Reduce Abuse to offer solutions and raise awareness, in addition to money. The Web site, www.reduceabuse.com, available year-round, contains domestic violence information as well as local, state and national crisis telephone numbers.
Headquartered in Kansas City, Mo., Beauty Brands Salon•Spa•Superstore is a revolutionary concept in the beauty industry, combining a full-service salon and spa with a retail superstore. Beauty Brands operates 52 locations in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Missouri, Nebraska, North Carolina, Oklahoma and Texas. For more information, please visit www.beautybrands.com.
Please direct any media-related inquiries to:
- Beth Book Seiler
- Marketing Manager
- email contact
- phone: 816-531-2266
