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Shop 100% Pure

Check out 100% Pure! All product formulas are free of harmful toxins that are commonly in other cosmetics. 100% Pure’s mission is to create the healthiest cosmetics made with the highest quality ingredients. Shop 100% Pure at beauty brands today!

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100% Pure Mascara
Was: $26.00
Now: $22.10
Why We Love It:

Sensitive eyes find relief with this natural formula that is tinted with tea, cocoa and coffee beans.

100% Pure Lip Balm
$7.00
Why We Love It:

Wraps lips in one of the best (and purest!) hydrators of all time: USDA-certified organic coconut oil. BB likes applying it before bed!

100% Pure Organic Coffee Bean Eye Cream
$29.00
Why We Love It:

After undereyes drink up this brew of organic coffee beans, dark circles and puffiness are reduced and hydration surges.

100% Pure Anti Acne Sheet Mask
Why We Love It:

Not only does this mask soothe angry breakouts, but it prevents future blemishes too!

100% Pure Cherry Lip and Cheek Stain
Was: $26.00
Now: $22.10
Why We Love It:

Makes lips look berry-bitten and cheeks look perfectly pinched thanks to long-lasting and waterproof fruit pigments.

100% Pure Eyeshadow
Was: $20.00 - $20.00
Now: $5.00 - $16.00
Why We Love It:

We can't decide what we love more"the all-natural ingredients, the non-crease formula, or how easy this is to apply.

100% Pure Long Last Liquid Eyeliner
$30.00
Why We Love It:

The BB team is in love with this all-natural eyeliner that goes on as smoothly and lasts as long as synthetic versions.

100% Pure Luminous Primer
$39.00
Why We Love It:

Prepare to glow! Light-reflective pigments in this primer brighten skin, while antioxidants shield it from free-radical damage.

100% Pure Tea Tree & Willow Clarifying Cleanser
$34.00
Why We Love It:

Natural, soothing ingredients help purify skin and remove bacteria that causes breakouts without irritating skin.

100% Pure Lip Glaze
$26.00
Why We Love It:

BB can't decide what's more amazing: Its rich color that comes from fruits and veggies or its matte-but-moisturizing finish.

100% Pure Vitamin C Serum
$42.00
Why We Love It:

Dose up on vitamin C daily to boost collagen production and reveal brighter skin. This serum absorbs fast and revives vibrancy.

100% Pure Cocoa Glow Bronzer
Was: $38.00
Now: $32.30
Why We Love It:

For healthy sun-kissed skin, brush the bronzer anywhere rays might hit it"like the top of your cheeks and bridge of your nose.

100% Pure Bright Eyes Caffeinated Eye Mask
$30.00
Why We Love It:

Your dark circles will be brighter and less puffy after the first use!

100% Pure Bright Eyes Mask
$7.00
Why We Love It:

Your dark circles will be brighter and less puffy after the first use!

100% Pure Organic Argan Oil Creamy Cleanser
$38.00
Why We Love It:

Dehydrated BBers are 100% sold on this rich foam. Parched skin wakes up with this blend of aloe juice and green tea.

100% Pure Creamy Long Last Eyeliner
Was: $26.00
Now: $26.00
Why We Love It:

Sensitive eyes find relief with this natural formula that is free of irritating preservatives and synthetic dyes.

100% Pure Creamy Long Last Liner
$26.00
Why We Love It:

Bring out beautiful eyes with this long-lasting eyeliner that also nourishes skin.

100% Pure Fruit Pigmented Powder Foundation
Was: $45.00
Now: $36.00
Why We Love It:

A matte powder that doesn't leave skin feeling dry.

100% Pure Foundation - Sand
$45.00 - $48.00
Why We Love It:

Blend out the flaws with this foundation that nourishes skin with nutrient-rich fruit and vegetable pigments.

100% Pure Fruit Pigmented 2nd Skin Concealer
Was: $29.00
Now: $24.65
Why We Love It:

Glides on effortlessly and we love the good-for-you ingredients.

100% Pure Fruit Pigmented 2nd Skin Foundation
Was: $47.00
Now: $39.95
Why We Love It:

Wears like a second skin while enhancing our skin's youthful appearnace, thanks to an anti-aging friendly formula.

100% Pure Coffee Bean Caffeine Eye Cream
$29.00
Why We Love It:

This eye cream is so versatile and universal. BBers of all skin types and ages love how awake their eyes appear after using this caffeine packed formula.

100% Pure Fruit Pigmented Cocoa Butter Matte Lipstick
Was: $30.00
Now: $25.50
Why We Love It:

Cocoa butter, shea butter and vitamin E keep lips hydrated while delicious fruit pigments deliver a gorgeous, matte, long-lasting color.

100% Pure Green Tea EGCG Concentrate Cream
$45.00
Why We Love It:

This daily moisturizer shields our skin from environmental damage while delivering rich nourishment.

100% Pure Bamboo Blur Powder
Was: $41.00
Now: $34.85
Why We Love It:

A matte powder that doesn't leave skin feeling dry and delivers nourishing moisture.

100% Pure Tea Tree & Willow Clarifying Astringent
$42.00
Why We Love It:

Tones and purifies skin of bacteria without any red or drying irritation.

100% Pure Fruit Pigmented Healthy Foundation
Was: $48.00 - $48.00
Now: $38.40 - $48.00
Why We Love It:

Not only does our skin look flawless, but it feels healthier when wearing this foundation.

100% Pure Multi-Vitamin + Antioxidants Potent PM Serum
$60.00
Why We Love It:

Take your nightly anti-aging routine up a notch with this blend of rich, hard-working vitamins.

100% Pure Argan Oil Creamy Cleanser
$38.00
Why We Love It:

Argan oil and other rich ingredients make this cleanser ultra creamy and hydrating; perfect for dry skin and harsh, winter weather.

100% Pure Retinol Restorative Overnight Balm
$49.00
Why We Love It:

Awaken to naturally restored skin that is softer, more supple, glowing and youthful looking.