Say buongiorno to smooth, shiny hair with this static-reducing dryer powered by a high-performance Italian motor.
When the BB team wants locks that look extra smooth and extra sleek, we reach for this ionic, frizz-reducing straightening iron.
Enjoy the flow of a textured wave. Create dynamic hairstyles with the essential curling iron for exciting new looks.
This blow-dryer offers the best of both worlds: it's light to hold, and with a 2000-watt motor, its performance is heavy duty.
The one-inch width keeps its straightening power super concentrated, so it leaves strands pancake-flat as it passes through.
This travel dryer fights frizz with smoothing titanium technology, which is a lot more than you can say about the hotel option.
Let your curls loose! Create full-bodied, loose curly looks with the ideal iron for free-spirited hairstyles.
With extra-long plates that hold wider sections of hair, this flat iron smoothes your locks in no time flat.
This dryer is 60% quieter and 40% lighter than other blow dryers.
Get lasting shine and less damage with our high-powered ultra-lightweight dryer. Makes fabulous 'dos within easy reach!
Travel smarter and lighter with the perfect travel-size version of the Prima 3000.
For the girl who loves different looks. Straighten, curl and achieve shine all with one tool.