Has your hair gone through the ringer? Rescue it with this cleanser, which coddles locks back to a glorious, healthy state.
Praying for strong, shiny tresses? Make it happen! Massage this treatment from scalp to ends and wait 2 to 5 minutes before rinsing.
"I use this about once a month to remove buildup from styling products. Love the way it smells. Leaves hair feeling soft." Jules, IL
This is a must for maxing out your color. It bathes hair in hue-boosting vitamins and wards off UV fading. Sulfate free, too!
Extend the life of color-treated locks with this antioxidant-rich conditioner that hydrates and shields hair from dulling UV rays.
Tip: To really make a "splassh," the BB team loves to use this shine-boosting, cherry almond-scented shampoo as a body scrub, too.
No brittle hold here"this flexible hairspray allows you to brush right through it for midday touchups. Re-spray to revamp!
BB knows even well-behaved hair will move and morph throughout the day, so we set our best styles with this max-hold spray.
Is shine your #1 hair wish? Soak your strands in this soothing and fortifying conditioner for outstanding brilliance, daily.
A dry, damaged mane is no match for this cleanser, which seals in moisture to improve elasticity while leaving hair soft and shiny.
A lightweight conditioner and thermal protectant in one, this strand-smoother keeps tangles and frizziness at bay.
Ideal for textured or curly tresses, this rich, alcohol-free foam provides firm hold, along with definition and body.
BB trick: Pair this weightless conditioner-meets-damage-controller with Brocato's Holdon Styling Gel for hold that lasts 24-7.
Give listless curls a pick-me-up. Perfect for fine or medium-textured hair, this styler adds body and softness without buildup.
Limp locks, meet your new styling mousse. The foam plumps strands and helps hair heal from chemical processing and heat-styling.
Sculpt a fab style! Whether you use a blow dryer and brush or your fingers, this firm-hold gel offers serious support and shine.
"Swell" is an understatement, say BB girls with fine, flat tresses. This formula plumps up hair so it's filled with touchable life and full body.
This leave-in conditioner tames tangles and fights frizz while protecting hair from heat-styling damage and pool chemicals.
Use to create your shape (curls or straight!), this ultralight smoother keeps it in place. Repairs damage, leaves a super-reflective shine.
Hello, silky, lustrous locks! This treatment penetrates deep in the shaft to replenish dry, damaged hair without weighing it down.
Big shine and massive control in a perfectly packable can. Tip: Mist this multitasker on locks while on the go for more volume and body.
Think you've maxed out volume? Meet this miracle clay. It helps you shape full-body style as it thickens, strengthens, and texturizes.
Hair gets thicker thanks to a high-tech formula that actually increases the diameter of the hair shaft. Bonus points for shine.
Look like you just walked out of the salon with this sculpting paste that lets you create fierce 'dos or everyday looks.
Apply a few drops pre-flat ironing for brilliant shine or use as a conditioning boost before you blow dry"locks dry 40% faster!
Your hair deserves a little indulgence after all you put it through. This conditioner strengthens and smoothes strands.
Some volumizing treatments weigh down hair. Not this baby. Made with lightweight Kaolin clay, it adds life and movement with lift.
It only takes a few drops to see why BB girls call this liquid gold. We use on hair for diamond-like luster and on skin for a dewy glow.
Work through damp or dry hair: This pliable paste lets you set a sleek, straight look or scrunch-style using your fingers.
BBers with curly and frizzy hair love how this shampoo, which contains silk amino-acid proteins, leaves hair silky-soft.