This light-hold gel hydrates and enhances the shape of waves and curls. BB loves how it dissolves instantly when applied to wet hair.
For those blessed with curls, this heavenly hydrating gel that banishes frizz and provides a firm, flexible hold is a gift from above.
Creating picture-perfect curls is a cinch with this ultra-hold gel: Simply rub it between your palms, then scrunch wet hair upward.
Spritz this on for 24-48 hours of maximum frizz prevention. Your ringlets will be ready to rock around (and around) the clock.
Face humidity head-on with this frizz-fighting cream. It protects against the elements, so BB forecasts good hair days ahead.
This lightweight frizz-fighter, ideal for fine hair, is infused with botanical conditioners that soften and hydrate, naturally.
"I love to use this product on days I don't shower. It gives my hair the "just washed' look." Curly Girl, IA
Thirsty curls get super hydration with this moisturizing conditioner. It leaves hair soft, shiny and easier to manage.
Curls love this sulfate-free formula that cleanses and moisturizes to leave curls softer, shinier and stronger.
Reveal naturally gorgeous and frizz free manageable curls everyday.
Curls never looked so good with a multitude of benefits, from smoothing and shaping to adding volume and shine.
Fans say this is the best detangler they've ever used. It unravels even the toughest knots without weighing hair down.
Go suds-free! See and feel the difference a suds-free cleanser can make and get healthy curls with plenty of bounce.
This new and improved DevaTowel is larger and more absorbent to dry every curl evenly.
Give parched curls extra love! Use this gentle conditioner daily to hydrate and protect curls.
"I tried this and fell in love with my hair for the first time in my life! And it didn't break out my skin like other products." Curly Ricki, OK
BBers with curls love this trio of unique curl-pampering products that gently cleanse, condition and care for hair.
Say hello to an effortless wavy-hair routine.
Lock in intense moisture for gorgeous, healthy curls.
Combining the convenience of a spray and the performance of a gel, this bans frizz and delivers major curl definition.
Curls and waves have found their new go-to! This strengthening mask leaves all curl types healthy and revived.
This silky, lightweight pre-cleanse detangler will be your in-shower lifesaver!
Curly girls have a new BFF! This ultra-moisturizing mask leaves curls silky-smooth and shiny with no added weight.
BB Tip: When your curls are in need of some extra moisture, use Buildup Buster to get your curl groove back!
The lightweight, build-up free formula is designed for super curly girls in mind.
Never scrunch your hair again! Smooth onto curls for an extra elongated, stretched out curl style.