DevaCurl

We opened our first salon in the historic SoHo neighborhood in New York City twenty years ago, driving throngs of curly-haired women in for our signature DevaCut. In 2002 we revolutionized curly haircare with the launch of No-Poo, the first lather-free cleanser on the market. By 2007, the first DevaCurl Academy opened, training top stylists in the art of curls.

At DevaCurl, we recognize that no two curls are alike, and whatever your texture, the path to amazing curls begins with a healthy foundation and good-for-you products. All DevaCurl products are 100% sulfate, silicone and paraben free, and they have always been that way. And, our innovative formulas seamlessly fit into your daily routine because our entire product line is inspired by conversations with real people like you.

From our cleansers and conditioners that hydrate your hair in the shower to our easy styling products that work on wet or dry curls...wherever you are on your curl journey, DevaCurl is there.


Shop DevaCurl Haircare

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DevaCurl Original 4-Piece Set
$39.99
Why We Love It:

Put spring in your curls, and your step, with this curl-enhancing gift set.

DevaCurl Delight 4-Piece Set
$39.99
Why We Love It:

Never have a bad curly hair day again with this all in one kit!

DevaCurl The Curl Maker
$21.99
Why We Love It:

Combining the convenience of a spray and the performance of a gel, this bans frizz and delivers major curl definition.

DevaCurl Beautiful Mess
$19.99
Why We Love It:

For BB girl curls, apply to dry hair for sky-high lift and allover oomph. Rub balm between palms and scrunch up to build your style.

DevaCurl Wave Maker
$25.99
Why We Love It:

Say hello to an effortless wavy-hair routine.

DevaCurl Heaven in Hair Intense Moisture Treatment
$27.99
Why We Love It:

Lock in intense moisture for gorgeous, healthy curls.

DevaCurl No Poo Original Zero Lather Conditioning Cleanser
$21.99 - $43.99
Why We Love It:

Go suds-free! See and feel the difference a suds-free cleanser can make and get healthy curls with plenty of bounce.

DevaCurl One Condition Original Daily Cream Conditioner
$21.99 - $43.99
Why We Love It:

Reveal naturally gorgeous and frizz free manageable curls everyday.

DevaCurl Low-Poo Original Mild Lather Cleanser
$21.99 - $43.99
Why We Love It:

"I tried this and fell in love with my hair for the first time in my life! And it didn't break out my skin like other products." Curly Ricki, OK

DevaCurl Low-Poo Delight Weightless Waves Mild Lather Cleanser
$21.99 - $43.99
Why We Love It:

Bring out the beauty of your natural waves with this thorough, yet gentle cleanser.

DevaCurl One Condition Delight Weightless Waves Conditioner
$21.99 - $43.99
Why We Love It:

Give parched curls extra love! Use this gentle conditioner daily to hydrate and protect curls.

DevaCurl Microfiber DevaTowel
$19.99
Why We Love It:

This new and improved DevaTowel is larger and more absorbent to dry every curl evenly.

DevaCurl One Condition Decadence
$21.99 - $43.99
Why We Love It:

Thirsty curls get super hydration with this moisturizing conditioner. It leaves hair soft, shiny and easier to manage.

DevaCurl No-Poo Decadence
$21.99 - $43.99
Why We Love It:

Curls love this sulfate-free formula that cleanses and moisturizes to leave curls softer, shinier and stronger.

DevaCurl Super Cream
$27.99
Why We Love It:

Curls never looked so good with a multitude of benefits, from smoothing and shaping to adding volume and shine.

DevaCurl How to Quit Shampoo Kit
$34.99
Why We Love It:

BBers with curls love this trio of unique curl-pampering products that gently cleanse, condition and care for hair.

DevaCurl The Kit for All Curl Kind
$29.99
Why We Love It:

Creating picture-perfect curls is a cinch with this ultra-hold gel: Simply rub it between your palms, then scrunch wet hair upward.

DevaCurl DevaClips
$13.99
Why We Love It:

These ultra-wide, extra-long clips are designed to grab the heaviest textures and the finest curls for perfect shape and mega hold.

DevaCurl DevaFuser
$49.99
Why We Love It:

Curls don't love the windblown look? This 360-degree diffuser amps up definition and volume as it gently dries from the inside out.

DevaCurl No-Comb Detangle Spray
$19.99
Why We Love It:

Fans say this is the best detangler they've ever used. It unravels even the toughest knots without weighing hair down.

DevaCurl Flexible Hold Hairspray
$24.99
Why We Love It:

Hairstylists recommend this spray to their clients to keep curls in place and fight frizz without that crunchy feeling.

DevaCurl Ultra Defining Gel
$21.99 - $43.99
Why We Love It:

Creating picture-perfect curls is a cinch with this ultra-hold gel: Simply rub it between your palms, then scrunch wet hair upward.

DevaCurl Styling Cream
$25.99
Why We Love It:

Face humidity head-on with this frizz-fighting cream. It protects against the elements, so BB forecasts good hair days ahead.

DevaCurl Frizz-Free Volumizing Foam
$25.99
Why We Love It:

This lightweight frizz-fighter, ideal for fine hair, is infused with botanical conditioners that soften and hydrate, naturally.

DevaCurl MirrorCurls Shine Serum
$24.99
Why We Love It:

BB tip: Coils soak up this botanically infused formula when you glide a few drops over sopping wet hair!

DevaCurl Light Defining Gel
$21.99 - $43.99
Why We Love It:

This light-hold gel hydrates and enhances the shape of waves and curls. BB loves how it dissolves instantly when applied to wet hair.

DevaCurl Mist-er Right
$19.99
Why We Love It:

"I love to use this product on days I don't shower. It gives my hair the "just washed' look." Curly Girl, IA

DevaCurl Set It Free
$21.99
Why We Love It:

Spritz this on for 24-48 hours of maximum frizz prevention. Your ringlets will be ready to rock around (and around) the clock.

DevaCurl DevaCare Arc AnGEL
$21.99 - $43.99
Why We Love It:

For those blessed with curls, this heavenly hydrating gel that banishes frizz and provides a firm, flexible hold is a gift from above.

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