Ask a curly girl about her hair and she'll tell you about her life. She'll tell you about her childhood, her family, her friends and the way she sees herself in the mirror. We've spent two decades at the center of this conversation. It's curly, it's complicated, it's fun, and we get it.
That's why our products are inspired by conversations with real people. And our stylists won't just give you amazing curls, they'll teach you how to create them on your own. We believe in the very simple idea of loving curls in your own way. It's not dogma, it's Deva.
Curly hair is bold, natural, beautiful, and it's our mission to celebrate your unique curls. It drives everything we do.
This light-hold gel hydrates and enhances the shape of waves and curls. BB loves how it dissolves instantly when applied to wet hair.
For those blessed with curls, this heavenly hydrating gel that banishes frizz and provides a firm, flexible hold is a gift from above.
Creating picture-perfect curls is a cinch with this ultra-hold gel: Simply rub it between your palms, then scrunch wet hair upward.
Spritz this on for 24-48 hours of maximum frizz prevention. Your ringlets will be ready to rock around (and around) the clock.
Face humidity head-on with this frizz-fighting cream. It protects against the elements, so BB forecasts good hair days ahead.
This lightweight frizz-fighter, ideal for fine hair, is infused with botanical conditioners that soften and hydrate, naturally.
"I love to use this product on days I don't shower. It gives my hair the "just washed' look." Curly Girl, IA
Hairstylists recommend this spray to their clients to keep curls in place and fight frizz without that crunchy feeling.
Thirsty curls get super hydration with this moisturizing conditioner. It leaves hair soft, shiny and easier to manage.
These ultra-wide, extra-long clips are designed to grab the heaviest textures and the finest curls for perfect shape and mega hold.
Curls love this sulfate-free formula that cleanses and moisturizes to leave curls softer, shinier and stronger.
Curls don't love the windblown look? This 360-degree diffuser amps up definition and volume as it gently dries from the inside out.
Reveal naturally gorgeous and frizz free manageable curls everyday.
Curls never looked so good with a multitude of benefits, from smoothing and shaping to adding volume and shine.
BB tip: Coils soak up this botanically infused formula when you glide a few drops over sopping wet hair!
Go suds-free! See and feel the difference a suds-free cleanser can make and get healthy curls with plenty of bounce.
This new and improved DevaTowel is larger and more absorbent to dry every curl evenly.
Give parched curls extra love! Use this gentle conditioner daily to hydrate and protect curls.
"I tried this and fell in love with my hair for the first time in my life! And it didn't break out my skin like other products." Curly Ricki, OK
Bring out the beauty of your natural waves with this thorough, yet gentle cleanser.
BBers with curls love this trio of unique curl-pampering products that gently cleanse, condition and care for hair.
Say hello to an effortless wavy-hair routine.
Lock in intense moisture for gorgeous, healthy curls.
Combining the convenience of a spray and the performance of a gel, this bans frizz and delivers major curl definition.
For BB girl curls, apply to dry hair for sky-high lift and allover oomph. Rub balm between palms and scrunch up to build your style.
BB Tip: When your curls are in need of some extra moisture, use Buildup Buster to get your curl groove back!
Curly girls have a new BFF! This ultra-moisturizing mask leaves curls silky-smooth and shiny with no added weight.
Curls and waves have found their new go-to! This strengthening mask leaves all curl types healthy and revived.