Beginning of Beauty Brands:

Transforming the beauty experience for women everywhere

In the mid 1990s, Beauty Brands was conceived to give women exactly what they wanted - a relaxing, comfortable and convenient place to indulge in services, shop for premium and professional hair care products, get advice, and come out feeling beautiful.

In the mid 2000s, the product mix was expanded to add cosmetics and skincare.

Today, Beauty Brands has revolutionized the concept for the Modern American Beauty: a woman who is confident, feminine, and natural in the most beautiful sense. This is a woman who loves to experiment, is creative, but also appreciates timeless beauty. She wants a cosmopolitan experience close to home, no matter where she lives - a taste of something luxurious everyday, without a hint of pretension. She seeks a one-stop place where she can learn, experiment and indulge; a place to buy the marquee brands she loves, and discover new and independent brands that also deserve her loyalty.

At Beauty Brands, she can discover her natural beauty with world-class products, services and treatments tailored to her by knowledgeable experts who care.

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