BB Tip: This formula is ideal for platinum blondes and those with grey/silver hair.
BB loves to live the blonde life with this gentle cleansing, blonde-loving formula. Lightened hair is left beautiful and bright.
Joico Blonde Life Violet Shampoo will help remove brassy, yellow tones from your lightened hair, helping you live your best blonde life.
BB blondes are in awe over this lightweight conditioner. Tresses are left hydrated and full of shine without any added weight.
Joico Blonde Life Violet Conditioner will help remove brassy, yellow tones from your lightened hair, helping you live your best blonde life.
All the things you love about Biolage ColorLast, iwht the added bonus of toning blonde locks!
Keratin Complex Blondeshell Debrass & Brighten Shampoo will leave your locks bright and brass-free.
"Really brings out your highlights (or any coloring), even if you've had them for a few months. It really accents." Liz, KS
Keratin Complex Blondeshell Debrass & Brighten Conditioner gives your hair the nourshment and shine it has been craving.
Don't let blonde, bleached hair loose oomph. This resists fading and protects against breakage associated with coloring.
The Multi-Spectrum Defense Complex helps protect color from fading and losing vibrancy.
Wella has reformulated it's bestselling line to keep your locks p% balanced to perfection!