Lather on the luster! This tingly formula leaves hair fresh and clean, and stimulates the scalp.

Thirsty hair drinks up the moisture of this soothing shampoo. It calms dry, unruly hair, and offers strength and shine.

Don't leave locks out to dry. Pamper them with this soothing hydrator that softens and detangles.

Turn up the volume on fine hair, and get a burst of body from this energizing shampoo.

This shampoo provides our favorite tingle without causing our color to fade.

Thinning locks? Not anymore! This antiaging leave-in visibly thickens and strengthens strands while helping trigger new growth.

"I didn't believe it, but now I'm a believer! After using this, my hair is thickening and I'm growing new hair." Teresa, MO

No helmet head here! A short-hair essential, this max-hold gel molds, sculpts, and spikes. Apply to wet or dry locks for different looks.

Short-tressed BBers add texture while they scrunch with this grease-free spray. Perfect for those days you skip the shampoo.

BB girls with thin, fragile locks call this a lifesaver! It triggers keratin production, which thickens, fortifies, and helps grow new hair.

Limp locks get a lift with this thickening conditioner that creates volume and shine.

Looking to add a little flexibility to your life? This versatile styling pomade gives you pliable control of your 'do.

BB Tip: Apply foam all over damp hair to get lift at roots and volume at the ends.

Packed with powerful vitamins and botanicals, this is the first step to restoring fullness to lacking locks of all types.

"Great control, never leaves residue or flakes, and can be wetted and restyled. Also washes off hands easily." CynthiaF, AZ

Every healthy hair diet needs a little fiber. Grab this texturizing styling aid for a thickened finish to your 'do.

This gentle formula doesn't strip the hair and can be used daily.

This texturizing paste makes short, sassy hairstyles a snap. Just remember: A little goes a long way.

Give leftover buildup the boot with this cleanser that shows unwanted styling residue the door.

Texturize and hold hair with one amazing formula. Get cream, paste and wax in one formula for stylish results.

Get a firm hold on your hair using this alcohol-free gel that adds shine, body and long-lasting style.

A full head of hair starts with a healthy scalp, and this leave-in formula strengthens strands so they grow in thicker.

Electrify your 'do with this grooming spray that provides flexible, static-fighting style.

This clears away follicle-clogging residue on the scalp, so chemically treated hair grows in thicker and fuller.

Use on short wet styles for a sleek, sculpted, spiked look or on dry hair for that sexy, messy, tousled mane. All-day shine and hold.

Not only does it moisturize skin and hair, but the formula also works nicely as a soothing, post-shave moisturizer.

BB girls with bobs and short "dos depend on this wax to give them the defined, piece-y look their hairstyle needs to stand out.

Offers the best of both styling worlds, because it's firm, but also flexible. Use it to reduce frizz or even defy gravity.

Includes Polystretch Fibers for flexible, yet long-lasting hold.

Baby-fine tresses transform into fuller, thicker locks with this body-building styler. Use it to create a lush look, then mist again to set it.