Reduce breakage up to 99% and repair damage even at microsopic levels leaving hair feeling healthy and strong.
Create fearless volume, giving hair the perfect head start.
Enhance your bold brunette shade. Shampoo for a brilliant shine and an intensified color with more depth and richness.
When hair gets dried out and fatigued, this shampoo brings liveliness and hydration back, from scalp to roots to ends.
Keep your blonde, silver, and platinum hair looking cool, literally and figuratively. This violet wonder keeps brassiness at bay.
This sassy shampoo protects rich shades of red and caramel for siren-worthy hair-color status. BB loves how it smells, too.
"Really brings out your highlights (or any coloring), even if you've had them for a few months. It really accents." Liz, KS
Make sure your hair is runway-ready with this shampoo for damaged hair. Breakage and split ends will be so last season.
Boost blonde tones and reduce brass with a sulfate-free shampoo that enhances shine and tone with violet, pearl extract, and rice milk.
BB loves how fresh our hair looks (and smells) after spraying this on our oily roots. Great for an instant hair makeover on no-wash days.
Cleanse, moisturize, and soothe damaged hair with nourishing ingredients like acacia honey, wheat protein, and vitamin E.
"Awesome! I have drier hair thanks to the sun and frequent washing. This keeps it full, shiny, and filled with volume." Jenn, DC
"I use this product every day and just love it. It's very gentle and does not leave build-up." Michelle, IA
Meet a shampoo with a mission: to hunt down and hydrate dry, damaged tresses. Weak, brittle hair goes back to lush and vibrant.
"It smells fantastic, cleans well, and provides tons of volume! I don't even need to use additional products for body." KH, AZ
Psst, want to make updos and blowouts last longer? Our "Dirty Secret" cleans up styled 'dos with tons of texture and a fresh scent.