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Shop Eye Makeup

Check out the latest eye makeup from top brands like Tarte, Stila, Smashbox and more. Go from mild to wild with our large selection of eye makeup from liners to mascaras to shadows to false lashes and more!

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Smashbox Full Exposure Mascara
$24.00
Why We Love It:

"Everything you could want from a mascara: definition, volume, length, no flakes, plus it's easy to remove." JRB, CO

Tarte Tarteist Lash Paint Mascara
Was: $23.00
Now: $12.00
Why We Love It:

The patented soft bristle brush will give you one-of-a-kind lash volume.

Laura Geller GlamLASH Dramatic Volumizing Mascara
$24.00
Why We Love It:

"Goes on smoothly, no clumps and makes my lashes look longer than I ever thought. My favorite mascara!" lad6865, PA

Rodial Glamolash Mascara XXL Black
Was: $29.00
Now: $12.00
Why We Love It:

BBers can"t help but bat their eyelashes with this extreme lash amplifier mascara.

bareMinerals Revamped Lash Domination Volumizing Mascara
Was: $20.00
Now: $12.00
Why We Love It:

Get intense volume for lashes with this little powerhouse that pumps up the thickness with just a few coats.

Rodial Glamolash Lash Lift Mascara Black
Was: $29.00
Now: $12.00
Why We Love It:

Go ahead, bat those eyelashes after applying this BBer and make-up artist favorite matte black mascara.

Tarte Tartelette 2 In Bloom Amazonian Clay Palette
$39.00
NYX Professional Makeup Slide On Eye Pencil
$8.00
Why We Love It:

With this eye pencil, never worry about smearing and smudging. Pick one of many sleek shades to outline gorgeous eyes.

bareMinerals Lasting Line Long-Wearing Eyeliner
$17.00
Why We Love It:

BBers line up for this rich, creamy liner that delivers a long-lasting finish.

Smashbox Always Sharp Waterproof Kohl Liner
$22.00
Why We Love It:

There's never a dull day for this liner. Eyes always stay sharp with crisp dramatic lines and stunning definition.

Anastasia Brow Wiz Brow Pencil
$21.00
Tarte Lights, Camera, Lashes 4-in-1 Mascara
$23.00
Why We Love It:

Two coats will give you the top four benefits on everyone's "most-wanted list"-length, volume, curl, and conditioning.

Anastasia Perfect Brow Pencil
$23.00
Why We Love It:

Just two easy steps to beautiful brows! Apply natural color with the pencil; then flip it to brush and blend.

100% Pure Mascara
Was: $26.00
Now: $12.00
Why We Love It:

Sensitive eyes find relief with this natural formula that is tinted with tea, cocoa and coffee beans.

Tarte Lights, Camera, Splashes Waterproof Mascara
$23.00
Why We Love It:

Make a splash in this volumizing mascara! It resists water and gives your lashes length, curl and conditioning benefits.

Anastasia Brow Definer
$23.00
Smashbox Photo Edit Eyeshadow Trio
$23.00
Why We Love It:

These trios offer an array of finishes and colors to create perfectly coordinated eye looks.

Anastasia Tinted Brow Gel
$22.00
Why We Love It:

Achieve a brow above the rest with this tinted brow gel.

Anastasia DIPBROW Pomade
$18.00
Why We Love It:

Channel your inner makeup artist and sculpt, color and carve your way to show-stopping brows.

Tarte Opening Act Lash Primer
$22.00
Why We Love It:

Free stuff? We love it! This super-volumizing and conditioning primer includes a complimentary Tarte 4-in-1 mascara.

BareMinerals Gen Nude Eyeshadow Palette
$29.00
Why We Love It:

Each palette has 6 neutral shadows, in matte, satin, and metallic, giving us endless eye looks we can create for every occasion.

Anastasia Duo Brow/Eye Liner #12 Brush
$18.00
Why We Love It:

Craft the perfect eyebrow with precision. Brush and blend with ease for a defined and dramatic eyebrow look.

Tarte Colored Clay CC Undereye Corrector
$25.00
Why We Love It:

A skinvigorating clay that banishes dark circles away! Use this multitasking correcting clay to create flawless skin.

NYX Professional Makeup Micro Brow Pencil
$10.00
Why We Love It:

Finish natural with this micro mechanical brow pencil that shapes, defines and fills in brows with precision.

Smashbox Full Exposure Waterproof Mascara
$24.00
Why We Love It:

Enhance the volume for fabulous lashes. Create gorgeous looks with thicker, fuller lashes ready for maximum flutter.

Smashbox Photo Finish Lash Primer
$24.00
Tarte Tarteist Pro Lash Adhesive in Clear
$9.00
Why We Love It:

This fast-drying formula secures false lashes in place for hours!

Anastasia Brow Powder Duo
$23.00
Why We Love It:

Take brows from boring to beautiful with these shades that help create a perfect, customized brow color.

Tarte Amazonian Clay Waterproof Brow Pencil
$21.00
Why We Love It:

Get brows in high-def! The super-slim pencil adds nourishing color to mimic hairs " and it's waterproof to last all day.

Smashbox Photo Finish 24 Hour Shadow Primer
$22.00
Why We Love It:

Give your eye shadow some back up. Create lasting colors with a primer that enhances the beauty of everyday eye styles.

Show off your beautiful eyes with eye makeup that frames them in the best light.

Create the right drama with eye makeup that shows off your most expressive eyes. With eyeshadow primer to mascara, you can create different looks for work, evenings out and carefree vacations. Use eyebrow pencils and eye liners to frame your eyes, and eyeshadow palettes to color in your lids. We also have the makeup brushes, eyelash curlers and other makeup tools to perfect your look.

We have eyeshadow palettes in a variety of shades to create the right look for your destination. Start with eyeshadow primer to extend the wear of your eyeshadows and eyeliners, while preventing fading and creasing. Then apply eyeshadow from your curated palettes with rich, stay-true colors that bring out your eyes. The eye makeup delivers with a pigment payoff, blendability and wear-time length.

With eyebrow pencil and eye liner, you can further bring out the best in your eyes. We have eyebrow pencils to lock in pigment all day, mimicking actual brow hair for a natural look – and a little drama, too. Then use an eye liner that glides on, building up the eye makeup on the lid and blending it out with the powder shadow. And don’t forget to let an eye makeup set for gorgeous peepers.

Mascara can be about more than creating beautiful, voluminous lashes. We have eye mascara to strengthen and promote healthy lash growth. Look for mascara that is water-resistant, flake-free and clump-free so you can create dramatic length and volume with ease. Even the brushes technology with this eye makeup can help you create greater length and volume for dramatic eyes you love batting.