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Shop Eye Makeup

Check out the latest eye makeup from top brands like Tarte, Stila, Smashbox and more. Go from mild to wild with our large selection of eye makeup from liners to mascaras to shadows to false lashes and more!

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Tarte Tarteist Lash Paint Mascara
$23.00
Why We Love It:

The patented soft bristle brush will give you one-of-a-kind lash volume.

bareMinerals Revamped Lash Domination Volumizing Mascara
$20.00
Why We Love It:

Get intense volume for lashes with this little powerhouse that pumps up the thickness with just a few coats.

100% Pure Mascara
Was: $26.00
Now: $13.00
Why We Love It:

Sensitive eyes find relief with this natural formula that is tinted with tea, cocoa and coffee beans.

Tarte Tartelette Tease Mini Eye Shadow Palette
$19.00
Why We Love It:

Perfect for the girl on the go. This petite palette is filled with 6 shades in a mix of matte and shimmer finishes.

Rodial Glamolash Mascara XXL Black
$29.00
Why We Love It:

BBers can"t help but bat their eyelashes with this extreme lash amplifier mascara.

Tarte Lights, Camera, Lashes 4-in-1 Mascara
$23.00
Why We Love It:

Two coats will give you the top four benefits on everyone's "most-wanted list"-length, volume, curl, and conditioning.

NYX Professional Makeup Slide On Eye Pencil
$8.00
Why We Love It:

With this eye pencil, never worry about smearing and smudging. Pick one of many sleek shades to outline gorgeous eyes.

bareMinerals Lasting Line Long-Wearing Eyeliner
$17.00
Why We Love It:

BBers line up for this rich, creamy liner that delivers a long-lasting finish.

Tarte Creaseless Undereye Concealer
$26.00
Why We Love It:

Featuring Vitamin C which helps prevent premature signs of aging, while brightening skin.

Anastasia Brow Wiz Brow Pencil
$21.00 - $23.00
Tarte Gifted Amazonian Clay Smart Mascara
$23.00
Why We Love It:

Natural Amazonian clay keeps this ultra-volumizing mascara flake-free, while hydrating and strengthening brittle lashes.

Tarte Opening Act Lash Primer
$22.00
Why We Love It:

Free stuff? We love it! This super-volumizing and conditioning primer includes a complimentary Tarte 4-in-1 mascara.

Anastasia Brow Definer
$23.00
Tarte Lights, Camera, Splashes Waterproof Mascara
$23.00
Why We Love It:

Make a splash in this volumizing mascara! It resists water and gives your lashes length, curl and conditioning benefits.

Anastasia Tinted Brow Gel
Was: $22.00 - $22.00
Now: $16.50 - $22.00
Why We Love It:

Achieve a brow above the rest with this tinted brow gel.

Smashbox Always Sharp Waterproof Kohl Liner
$22.00
Why We Love It:

There's never a dull day for this liner. Eyes always stay sharp with crisp dramatic lines and stunning definition.

Anastasia DIPBROW Pomade
$21.00
Why We Love It:

Channel your inner makeup artist and sculpt, color and carve your way to show-stopping brows.

Anastasia Duo Brow/Eye Liner #12 Brush
$18.00
Why We Love It:

Craft the perfect eyebrow with precision. Brush and blend with ease for a defined and dramatic eyebrow look.

NYX Professional Makeup Worth the Hype Mascara
$8.00
Why We Love It:

Knock them dead with lethally gorgeous lashes thanks to dramatic mascara that builds lashes that cannot be overhyped.

Tarte Colored Clay CC Undereye Corrector
$25.00
Why We Love It:

A skinvigorating clay that banishes dark circles away! Use this multitasking correcting clay to create flawless skin.

Smashbox Full Exposure Mascara
$24.00
Why We Love It:

"Everything you could want from a mascara: definition, volume, length, no flakes, plus it's easy to remove." JRB, CO

Anastasia Brow Fix
$21.00
Why We Love It:

Tame those wayward brows! This colorless wax keeps them in line " and it multitasks as a lip and lash liner, too.

Tarte Tartelette 2 In Bloom Amazonian Clay Palette
$39.00
Smashbox Brow Tech Matte Pencil
$21.00
Why We Love It:

BB recommends this ultra-fine pencil for BBers struggling with sparse areas in eyebrows " it mimics hairs.

Anastasia Brow Duality Brow Highlighter
Was: $23.00
Now: $17.25
Why We Love It:

Eyebrows steal the show with this highlighter. Choose a matte or shimmer accent to bring out the beauty of your brows.

Tarte Amazonian Clay Waterproof Brow Pencil
$21.00
Why We Love It:

Get brows in high-def! The super-slim pencil adds nourishing color to mimic hairs " and it's waterproof to last all day.

Anastasia Perfect Brow Pencil
Was: $23.00
Now: $17.25
Why We Love It:

Just two easy steps to beautiful brows! Apply natural color with the pencil; then flip it to brush and blend.

NYX Professional Makeup Epic Ink Liner
$9.00
Why We Love It:

Define your look with an epic fluid liner that goes on effortlessly, whether fine and natural or bold and broad.

Anastasia Brow Powder Duo
$23.00
Why We Love It:

Take brows from boring to beautiful with these shades that help create a perfect, customized brow color.

Anastasia Pro Pencil
$18.00

Show off your beautiful eyes with eye makeup that frames them in the best light.

Create the right drama with eye makeup that shows off your most expressive eyes. With eyeshadow primer to mascara, you can create different looks for work, evenings out and carefree vacations. Use eyebrow pencils and eye liners to frame your eyes, and eyeshadow palettes to color in your lids. We also have the makeup brushes, eyelash curlers and other makeup tools to perfect your look.

We have eyeshadow palettes in a variety of shades to create the right look for your destination. Start with eyeshadow primer to extend the wear of your eyeshadows and eyeliners, while preventing fading and creasing. Then apply eyeshadow from your curated palettes with rich, stay-true colors that bring out your eyes. The eye makeup delivers with a pigment payoff, blendability and wear-time length.

With eyebrow pencil and eye liner, you can further bring out the best in your eyes. We have eyebrow pencils to lock in pigment all day, mimicking actual brow hair for a natural look – and a little drama, too. Then use an eye liner that glides on, building up the eye makeup on the lid and blending it out with the powder shadow. And don’t forget to let an eye makeup set for gorgeous peepers.

Mascara can be about more than creating beautiful, voluminous lashes. We have eye mascara to strengthen and promote healthy lash growth. Look for mascara that is water-resistant, flake-free and clump-free so you can create dramatic length and volume with ease. Even the brushes technology with this eye makeup can help you create greater length and volume for dramatic eyes you love batting.