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Shop Eye Makeup

Check out the latest eye makeup from top brands like Tarte, Stila, Smashbox and more. Go from mild to wild with our large selection of eye makeup from liners to mascaras to shadows to false lashes and more!

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Smashbox Full Exposure Mascara
$24.00
Why We Love It:

"Everything you could want from a mascara: definition, volume, length, no flakes, plus it's easy to remove." JRB, CO

Tarte Lights, Camera, Lashes 4-in-1 Mascara
$23.00
Why We Love It:

Two coats will give you the top four benefits on everyone's "most-wanted list"-length, volume, curl, and conditioning.

Tarte Gifted Amazonian Clay Smart Mascara
$23.00
Why We Love It:

Natural Amazonian clay keeps this ultra-volumizing mascara flake-free, while hydrating and strengthening brittle lashes.

100% Pure Mascara
$26.00
Why We Love It:

Sensitive eyes find relief with this natural formula that is tinted with tea, cocoa and coffee beans.

Stila Stay All Day Waterproof Liquid Eye Liner
$22.00
Why We Love It:

Make your mark on great makeup. This waterproof liner uses a marker-like tip for an easy, long-lasting look.

Anastasia Brow Wiz Brow Pencil
$21.00
Stila Smudge Stick Waterproof Eye Liner
$22.00
Why We Love It:

For high-impact style, BB loves to kick it up a notch with these intense, eye-catching liners that stay vibrant and stay put.

Anastasia DIPBROW Pomade
$18.00
Why We Love It:

Channel your inner makeup artist and sculpt, color and carve your way to show-stopping brows.

Tarte Lights, Camera, Splashes Waterproof Mascara
$23.00
Why We Love It:

Make a splash in this volumizing mascara! It resists water and gives your lashes length, curl and conditioning benefits.

Rodial Glamolash Mascara XXL Black
$29.00
Why We Love It:

BBers can"t help but bat their eyelashes with this extreme lash amplifier mascara.

Eyeko Rock Out and Lash Out Mascara
$26.00
Why We Love It:

Be prepared to join the band with lash-defining mascara that won't clump or flake, giving you rock star eyes every day.

Anastasia Tinted Brow Gel
$22.00
Why We Love It:

Achieve a brow above the rest with this tinted brow gel.

Smashbox Always Sharp Waterproof Kohl Liner
$21.00 - $22.00
Why We Love It:

There's never a dull day for this liner. Eyes always stay sharp with crisp dramatic lines and stunning definition.

Rodial Glamolash Lash Lift Mascara Black
$29.00
Why We Love It:

Go ahead, bat those eyelashes after applying this BBer and make-up artist favorite matte black mascara.

Anastasia Brow Powder Duo
$23.00
Why We Love It:

Take brows from boring to beautiful with these shades that help create a perfect, customized brow color.

Tarte Tartelette 2 In Bloom Amazonian Clay Palette
$39.00
Tarte Amazonian Clay 12-hour Waterproof Concealer
$25.00
Why We Love It:

Get involved in the perfect cover-up. Create a flawless eye look free of dark circles and other imperfections.

Tarte Amazonian Clay Waterproof Brow Pencil
$21.00
Why We Love It:

Get brows in high-def! The super-slim pencil adds nourishing color to mimic hairs " and it's waterproof to last all day.

Anastasia Brow Definer
$23.00
Why We Love It:

BB Loves: So quick and easy - simply outline the shape of your brow and use the bristled end to blend the color inward towards the center of the brow.

Anastasia Perfect Brow Pencil
$23.00
Why We Love It:

Just two easy steps to beautiful brows! Apply natural color with the pencil; then flip it to brush and blend.

Smashbox Photo Finish 24 Hour Shadow Primer
$22.00
Why We Love It:

Give your eye shadow some back up. Create lasting colors with a primer that enhances the beauty of everyday eye styles.

Stila Lash Stunner Extreme Lash Primer
$26.00
Why We Love It:

It's the beginning of a beautiful friendship for your mascara. The primer plumps and shapes lashes before you add color.

Smashbox Full Exposure Palette
$52.00
Why We Love It:

Open your eyes to 14 shades of sensational. Create awesome looks with these neutrals that range from mattes to shimmers.

Anastasia Duo Brow/Eye Liner #12 Brush
$18.00
Why We Love It:

Craft the perfect eyebrow with precision. Brush and blend with ease for a defined and dramatic eyebrow look.

Tarte Colored Clay CC Undereye Corrector
$25.00
Why We Love It:

A skinvigorating clay that banishes dark circles away! Use this multitasking correcting clay to create flawless skin.

Stila Magnificent Metals Foil Finish Eye Shadow
$32.00
Why We Love It:

Flaunt rock star glamour with sizzling shadows in heavy metal metallic shades that'll make you the star of the show.

Smashbox Full Exposure Waterproof Mascara
$24.00
Why We Love It:

Enhance the volume for fabulous lashes. Create gorgeous looks with thicker, fuller lashes ready for maximum flutter.

Anastasia Brow Fix
$21.00
Why We Love It:

Tame those wayward brows! This colorless wax keeps them in line " and it multitasks as a lip and lash liner, too.

Laura Geller GlamLASH Dramatic Volumizing Mascara
$24.00
Why We Love It:

"Goes on smoothly, no clumps and makes my lashes look longer than I ever thought. My favorite mascara!" lad6865, PA

Show off your beautiful eyes with eye makeup that frames them in the best light.

Create the right drama with eye makeup that shows off your most expressive eyes. With eyeshadow primer to mascara, you can create different looks for work, evenings out and carefree vacations. Use eyebrow pencils and eye liners to frame your eyes, and eyeshadow palettes to color in your lids. We also have the makeup brushes, eyelash curlers and other makeup tools to perfect your look.

We have eyeshadow palettes in a variety of shades to create the right look for your destination. Start with eyeshadow primer to extend the wear of your eyeshadows and eyeliners, while preventing fading and creasing. Then apply eyeshadow from your curated palettes with rich, stay-true colors that bring out your eyes. The eye makeup delivers with a pigment payoff, blendability and wear-time length.

With eyebrow pencil and eye liner, you can further bring out the best in your eyes. We have eyebrow pencils to lock in pigment all day, mimicking actual brow hair for a natural look – and a little drama, too. Then use an eye liner that glides on, building up the eye makeup on the lid and blending it out with the powder shadow. And don’t forget to let an eye makeup set for gorgeous peepers.

Mascara can be about more than creating beautiful, voluminous lashes. We have eye mascara to strengthen and promote healthy lash growth. Look for mascara that is water-resistant, flake-free and clump-free so you can create dramatic length and volume with ease. Even the brushes technology with this eye makeup can help you create greater length and volume for dramatic eyes you love batting.