Shop Eye Makeup

Check out the latest eye makeup from top brands like Tarte, Stila, Smashbox and more. Go from mild to wild with our large selection of eye makeup from liners to mascaras to shadows to false lashes and more!

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Tarte Gifted Amazonian Clay Smart Mascara
$23.00
Why We Love It:

Natural Amazonian clay keeps this ultra-volumizing mascara flake-free, while hydrating and strengthening brittle lashes.

Laura Geller GlamLASH Dramatic Volumizing Mascara
$24.00
Why We Love It:

"Goes on smoothly, no clumps and makes my lashes look longer than I ever thought. My favorite mascara!" lad6865, PA

Tarte Lights, Camera, Lashes 4-in-1 Mascara
$23.00
Why We Love It:

Two coats will give you the top four benefits on everyone's "most-wanted list"-length, volume, curl, and conditioning.

100% Pure Mascara
$25.00 - $26.00
Why We Love It:

It may be all natural, but this mascara doesn't skimp on the drama, giving you longer, thicker lashes that don't smudge.

Rodial Glamolash Mascara XXL Black
$29.00
Why We Love It:

BBers can"t help but bat their eyelashes with this extreme lash amplifier mascara.

Rodial Glamolash Mascara Skinny Black
$29.00
Why We Love It:

Go ahead, bat those eyelashes after applying this BBer and make-up artist favorite matte black mascara.

Smashbox Always Sharp Waterproof Kohl Liner
$21.00
Why We Love It:

There's never a dull day for this liner. Eyes always stay sharp with crisp dramatic lines and stunning definition.

Anastasia Brow Definer
$23.00
Why We Love It:

BB Loves: So quick and easy - simply outline the shape of your brow and use the bristled end to blend the color inward towards the center of the brow.

Anastasia DIPBROW Pomade
$18.00
Why We Love It:

Channel your inner makeup artist and sculpt, color and carve your way to show-stopping brows.

Smashbox Full Exposure Mascara
$24.00
Why We Love It:

"Everything you could want from a mascara: definition, volume, length, no flakes, plus it's easy to remove." JRB, CO

Laura Geller Beauty INKcredible Waterproof Gel Eyeliner Pencil
$22.00
Smashbox Full Exposure Palette
$52.00
Why We Love It:

Open your eyes to 14 shades of sensational. Create awesome looks with these neutrals that range from mattes to shimmers.

Smashbox Cat Eye Kit
$18.00($33 Value)
Why We Love It:

Achieve a lined and defined eye look. Create gorgeous eye styles with these essential eye enhancers in one complete kit.

Anastasia Duo Brow/Eye Liner #12 Brush
$18.00
Why We Love It:

Craft the perfect eyebrow with precision. Brush and blend with ease for a defined and dramatic eyebrow look.

Tarte Colored Clay CC Undereye Corrector
$25.00
Why We Love It:

A skinvigorating clay that banishes dark circles away! Use this multitasking correcting clay to create flawless skin.

Smashbox Full Exposure Waterproof Mascara
$24.00
Why We Love It:

Enhance the volume for fabulous lashes. Create gorgeous looks with thicker, fuller lashes ready for maximum flutter.

Smashbox Brow Tech Matte Pencil
$21.00
Why We Love It:

BB recommends this ultra-fine pencil for BBers struggling with sparse areas in eyebrows " it mimics hairs.

Anastasia Pro Pencil
Was: $18.00
Now: $13.50
Tarte Tartelette Flirt Eyeshadow Palette
$19.00
Why We Love It:

Go from warm to cool in just a blink. Enjoy an exciting range of eye shadow shades from sultry to sophisticated.

Smashbox Photo Finish 24 Hour Shadow Primer
$22.00
Why We Love It:

Give your eye shadow some back up. Create lasting colors with a primer that enhances the beauty of everyday eye styles.

Tarte Etch and Sketch Double-Ended Bamboo Liner Brush
$15.00
Why We Love It:

Draw that perfect crisp line. Use this precise liner brush to create sweeping contours and detailed, refined lines.

Smashbox Photo Finish Lash Primer
$23.00
100% Pure Long Last Liquid Eyeliner
$30.00
Why We Love It:

The BB team is in love with this all-natural eyeliner that goes on as smoothly and lasts as long as synthetic versions.

Tarte Tarteist Double Take Eyeliner
$24.00
Why We Love It:

Two waterproof, liquid and pencil eyeliners in one amazing tarteist tool.

Tarte Tarteist Lash Paint Mascara
$23.00
Why We Love It:

The patented soft bristle brush will give you one-of-a-kind lash volume.

Anastasia #15 Brush
Was: $17.00
Now: $12.75
Why We Love It:

This small, angled cut brush is the optimal slant for precise brow shaping.

Tarte Tarteist Clay Paint Liner
$24.00
Why We Love It:

Think outside the lines and unleash your inner tarteist as you define your eyes like a pro.

Tarte Tarteist Pro Eyeshadow Palette
$49.00
Why We Love It:

The Pigment-packed powder blush is powered by Amazonian clay and great for all skin types for 12 hours of fade-free wear.

Smashbox Always On Gel Eyeliner
$20.00
Why We Love It:

BB loves these super-rich eyeliner shades. They glide across eyes easily for a waterproof, smudge-free finish.

Tarte Tarteist Lash Paint Mascara Travel Size
$12.00
Why We Love It:

The patented soft bristle brush will give you one-of-a-kind lash volume.

Show off your beautiful eyes with eye makeup that frames them in the best light.

Create the right drama with eye makeup that shows off your most expressive eyes. With eyeshadow primer to mascara, you can create different looks for work, evenings out and carefree vacations. Use eyebrow pencils and eye liners to frame your eyes, and eyeshadow palettes to color in your lids. We also have the makeup brushes, eyelash curlers and other makeup tools to perfect your look.

We have eyeshadow palettes in a variety of shades to create the right look for your destination. Start with eyeshadow primer to extend the wear of your eyeshadows and eyeliners, while preventing fading and creasing. Then apply eyeshadow from your curated palettes with rich, stay-true colors that bring out your eyes. The eye makeup delivers with a pigment payoff, blendability and wear-time length.

With eyebrow pencil and eye liner, you can further bring out the best in your eyes. We have eyebrow pencils to lock in pigment all day, mimicking actual brow hair for a natural look – and a little drama, too. Then use an eye liner that glides on, building up the eye makeup on the lid and blending it out with the powder shadow. And don’t forget to let an eye makeup set for gorgeous peepers.

Mascara can be about more than creating beautiful, voluminous lashes. We have eye mascara to strengthen and promote healthy lash growth. Look for mascara that is water-resistant, flake-free and clump-free so you can create dramatic length and volume with ease. Even the brushes technology with this eye makeup can help you create greater length and volume for dramatic eyes you love batting.
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