Shop Eye Makeup

Check out the latest eye makeup from top brands like Tarte, Stila, Smashbox and more. Go from mild to wild with our large selection of eye makeup from liners to mascaras to shadows to false lashes and more!

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Tarte Tarteist Lash Paint Mascara
$23.00
Why We Love It:

The patented soft bristle brush will give you one-of-a-kind lash volume.

Rodial Glamolash Mascara XXL Black
$28.00
Why We Love It:

BBers can"t help but bat their eyelashes with this extreme lash amplifier mascara.

Buxom Lash Volumizing Mascara
$22.00
Why We Love It:

Bring the drama with this nourishing mascara that delivers three times the volume in a single stroke for bold eyes.

Smashbox Full Exposure Mascara
$24.00
Why We Love It:

"Everything you could want from a mascara: definition, volume, length, no flakes, plus it's easy to remove." JRB, CO

Smashbox SuperFan Fanned Out Mascara
$21.00
Why We Love It:

This long-wearing, lengthening mascara gives you modern, fanned-out volume and 12-hour wear.

Tarte Opening Act Lash Primer
$22.00
Why We Love It:

Free stuff? We love it! This super-volumizing and conditioning primer includes a complimentary Tarte 4-in-1 mascara.

bareMinerals Revamped Lash Domination Volumizing Mascara
$19.00
Why We Love It:

Get intense volume for lashes with this little powerhouse that pumps up the thickness with just a few coats.

Smashbox Full Exposure Waterproof Mascara
$24.00
Why We Love It:

Enhance the volume for fabulous lashes. Create gorgeous looks with thicker, fuller lashes ready for maximum flutter.

100% Pure Mascara
$25.00 - $26.00
Why We Love It:

It may be all natural, but this mascara doesn't skimp on the drama, giving you longer, thicker lashes that don't smudge.

Tarte Tartelette Tease Mini Eye Shadow Palette
$19.00
Why We Love It:

Perfect for the girl on the go. This petite palette is filled with 6 shades in a mix of matte and shimmer finishes.

Tarte Lights, Camera, Lashes 4-in-1 Mascara
$23.00
Why We Love It:

Two coats will give you the top four benefits on everyone's "most-wanted list"-length, volume, curl, and conditioning.

Tarte Tartelette Flirt Eyeshadow Palette
$19.00
Why We Love It:

Go from warm to cool in just a blink. Enjoy an exciting range of eye shadow shades from sultry to sophisticated.

Anastasia Brow Wiz Brow Pencil
$21.00
Anastasia DIPBROW Pomade
$18.00
Why We Love It:

Channel your inner makeup artist and sculpt, color and carve your way to show-stopping brows.

Tarte Tarteist Lash Paint Mascara Travel Size
$12.00
Why We Love It:

The patented soft bristle brush will give you one-of-a-kind lash volume.

Tarte Lights, Camera, Splashes Waterproof Mascara
$23.00
Why We Love It:

Make a splash in this volumizing mascara! It resists water and gives your lashes length, curl and conditioning benefits.

Sigma Beauty Sinuosity Lash Mascara
$19.00
Why We Love It:

Our lashes look gorgeous and dramatic all day long with this flake-free formula.

Smashbox Always Sharp Waterproof Kohl Liner
$21.00
Why We Love It:

There's never a dull day for this liner. Eyes always stay sharp with crisp dramatic lines and stunning definition.

Tarte Tartelette 2 In Bloom Amazonian Clay Palette
$39.00
bareMinerals Lasting Line Long-Wearing Eyeliner
$17.00
Why We Love It:

BBers line up for this rich, creamy liner that delivers a long-lasting finish.

Smashbox Photo Finish 24 Hour Shadow Primer
$22.00
Why We Love It:

Give your eye shadow some back up. Create lasting colors with a primer that enhances the beauty of everyday eye styles.

Tarte Tarteist Pro Lash Adhesive
$9.00
Why We Love It:

This glue is even safe for contact lens wearers and those with latex sensitivities.

Anastasia Tinted Brow Gel
$22.00
Why We Love It:

Achieve a brow above the rest with this tinted brow gel.

Tarte Tarteist PRO To Go Amazonian Clay Palette
$19.00
Why We Love It:

This travel palette fits perfectly into our bag for a flawless eyeshadow look on-the-go!

Smashbox Photo Edit Eyeshadow Trio
$23.00
Why We Love It:

These trios offer an array of finishes and colors to create perfectly coordinated eye looks.

Anastasia Brow Definer
$23.00
Why We Love It:

BB Loves: So quick and easy - simply outline the shape of your brow and use the bristled end to blend the color inward towards the center of the brow.

Tarte Gilded Gifts Collector's Set
$45.00($248 Value)
Smashbox Always On Gel Eyeliner
$20.00
Why We Love It:

BB loves these super-rich eyeliner shades. They glide across eyes easily for a waterproof, smudge-free finish.

NYX Professional Makeup Slide On Eye Pencil
$8.00
Why We Love It:

With this eye pencil, never worry about smearing and smudging. Pick one of many sleek shades to outline gorgeous eyes.

Sigma Beauty Long Wear Eyeliner Pencil - Wicked
$15.00
Why We Love It:

Bbers love this pencil eyeliner because it stays put once applied. The rich pigment and creamy formula glide on for a flawless finish.

Show off your beautiful eyes with eye makeup that frames them in the best light.

Create the right drama with eye makeup that shows off your most expressive eyes. With eyeshadow primer to mascara, you can create different looks for work, evenings out and carefree vacations. Use eyebrow pencils and eye liners to frame your eyes, and eyeshadow palettes to color in your lids. We also have the makeup brushes, eyelash curlers and other makeup tools to perfect your look.

We have eyeshadow palettes in a variety of shades to create the right look for your destination. Start with eyeshadow primer to extend the wear of your eyeshadows and eyeliners, while preventing fading and creasing. Then apply eyeshadow from your curated palettes with rich, stay-true colors that bring out your eyes. The eye makeup delivers with a pigment payoff, blendability and wear-time length.

With eyebrow pencil and eye liner, you can further bring out the best in your eyes. We have eyebrow pencils to lock in pigment all day, mimicking actual brow hair for a natural look – and a little drama, too. Then use an eye liner that glides on, building up the eye makeup on the lid and blending it out with the powder shadow. And don’t forget to let an eye makeup set for gorgeous peepers.

Mascara can be about more than creating beautiful, voluminous lashes. We have eye mascara to strengthen and promote healthy lash growth. Look for mascara that is water-resistant, flake-free and clump-free so you can create dramatic length and volume with ease. Even the brushes technology with this eye makeup can help you create greater length and volume for dramatic eyes you love batting.
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