Shop Natural Makeup

Check out 100% Pure! All product formulas are free of harmful toxins that are commonly in other cosmetics. 100% Pure’s mission is to create the healthiest cosmetics made with the highest quality ingredients.

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100% Pure Mascara
Was: $25.00
Now: $10.99
Why We Love It:

It may be all natural, but this mascara doesn't skimp on the drama, giving you longer, thicker lashes that don't smudge.

4.75
$39.00
Why We Love It:

Enriched with plant extracts, this lightweight powder foundation evens out skin tone and provides a smooth, matte finish.

$35.00
Why We Love It:

Spun with subtle sparkle, natural fruit and vegetable pigments, and skin-boosting antioxidants, this satin-finish blush is a BB favorite.

100% Pure Cherry Lip & Cheek Stain
$25.00
Why We Love It:

Makes lips look berry-bitten and cheeks look perfectly pinched thanks to long-lasting and waterproof fruit pigments.

$19.00
Why We Love It:

We can't decide what we love more"the all-natural ingredients, the non-crease formula, or how easy this is to apply.

$45.00
Why We Love It:

Ideal for dry skin, this creamy foundation delivers full coverage along with skin-softening nutrients and UV protection.

100% Pure Long Last Liquid Eyeliner
$29.00
Why We Love It:

The BB team is in love with this all-natural eyeliner that goes on as smoothly and lasts as long as synthetic versions.

5.05
100% Pure Luminous Primer
$35.00
Why We Love It:

Prepare to glow! Light-reflective pigments in this primer brighten skin, while antioxidants shield it from free-radical damage.

100% Pure Lip & Cheek Tint
$25.00
Why We Love It:

BB girls with dry skin swear by creamy blushes like this one. It hydrates while kissing cheeks (and lips!) with a glowing, dewy hue.

100% Pure Cocoa Glow Bronzer
$35.00
Why We Love It:

For healthy sun-kissed skin, brush the bronzer anywhere rays might hit it"like the top of your cheeks and bridge of your nose.

100% Pure Pink Champagne Luminescent
$35.00
Why We Love It:

Colored with thousands of fruit pigments, this vitamin-rich highlighter reflects light, giving skin a healthy, shimmery glow.

$42.00 - $45.00
Why We Love It:

It's loaded with healthy ingredients that are good for skin. It moisturizes, adds color and provides SPF 20 protection.

100% Pure Mattifying Primer
$45.00
Why We Love It:

Before you put on your "face," put on this silky-feeling primer to fill lines and wrinkles, and to minimize shine.

100% Pure Maracuja Mascara
$28.00
Why We Love It:

Flutter fabulous lashes after applying this 100% natural mascara that volumizes and holds curl.

5.05
$25.00
Why We Love It:

Healthy ingredients and healthy-looking shine make this lip color a winner.

$25.00
Why We Love It:

Get natural-looking brows using natural pigments and conditioning ingredients.

100% Pure Foundation - Sand
$45.00
Why We Love It:

Blend out the flaws with this foundation that nourishes skin with nutrient-rich fruit and vegetable pigments.

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