Say buongiorno to smooth, shiny hair with this static-reducing dryer powered by a high-performance Italian motor.
This travel dryer fights frizz with smoothing titanium technology, which is a lot more than you can say about the hotel option.
Let your curls loose! Create full-bodied, loose curly looks with the ideal iron for free-spirited hairstyles.
With extra-long plates that hold wider sections of hair, this flat iron smoothes your locks in no time flat.
Enjoy the flow of a textured wave. Create dynamic hairstyles with the essential curling iron for exciting new looks.
When the BB team wants locks that look extra smooth and extra sleek, we reach for this ionic, frizz-reducing straightening iron.
Travel smarter and lighter with the perfect travel-size version of the Prima 3000.
The one-inch width keeps its straightening power super concentrated, so it leaves strands pancake-flat as it passes through.
For the girl who loves different looks. Straighten, curl and achieve shine all with one tool.
This dryer is 60% quieter and 40% lighter than other blow dryers.
This blow-dryer offers the best of both worlds: it's light to hold, and with a 2000-watt motor, its performance is heavy duty.
Styling tresses just got easier! The unique handle design of this straightening iron provides a comfortable experience.
Get lasting shine and less damage with our high-powered ultra-lightweight dryer. Makes fabulous 'dos within easy reach!