With extra-long plates that hold wider sections of hair, this flat iron smoothes your locks in no time flat.
Say buongiorno to smooth, shiny hair with this static-reducing dryer powered by a high-performance Italian motor.
When the BB team wants locks that look extra smooth and extra sleek, we reach for this ionic, frizz-reducing straightening iron.
This blow-dryer offers the best of both worlds: it's light to hold, and with a 2000-watt motor, its performance is heavy duty.
The one-inch width keeps its straightening power super concentrated, so it leaves strands pancake-flat as it passes through.
For the girl who loves different looks. Straighten, curl and achieve shine all with one tool.
This travel dryer fights frizz with smoothing titanium technology, which is a lot more than you can say about the hotel option.
Enjoy the flow of a textured wave. Create dynamic hairstyles with the essential curling iron for exciting new looks.
Let your curls loose! Create full-bodied, loose curly looks with the ideal iron for free-spirited hairstyles.
Travel smarter and lighter with the perfect travel-size version of the Prima 3000.
Get lasting shine and less damage with our high-powered ultra-lightweight dryer. Makes fabulous 'dos within easy reach!