BB loves this high-tech flat iron for its speed and smarts"it heats up in 40 seconds and has built-in temp settings for all hair types.
"Love how it straightens my hair in one swipe but doesn't damage my hair. Chi is the only flat iron I will buy!" Megan, MO
With extra-long plates that hold wider sections of hair, this flat iron smoothes your locks in no time flat.
Pass this iron through hair and watch it go from frizzy and dull to sleek and glossy. That's why it's a tried-and-true BB favorite.
When the BB team wants locks that look extra smooth and extra sleek, we reach for this ionic, frizz-reducing straightening iron.
Whether you're going straight or making waves, hair comes out extra shiny. Bonus: The ends stay cool for easy, ouch-free styling.
The one-inch width keeps its straightening power super concentrated, so it leaves strands pancake-flat as it passes through.
Who needs a hero when you have this universal tool to save all your bad hair days. We love the versatility of this iron, thanks to its rounded plates.
Take frizz to the flat iron and enjoy a smooth look. Create straight, stunning styles without frizz interference.
Customized curls for every occasion! This curling iron includes three interchangeable barrels for a unique, customized, curly do.
Girl boss? More like hair boss!
Spray away with your favorite styling products! This flat iron is corrosion resistant to styling products.
Styling tresses just got easier! The unique handle design of this straightening iron provides a comfortable experience.
Looking for versatility? Rev up your routine with this iron that helps curl, straighten or flip your hair.
Travel smarter and lighter with the perfect travel-size version of the Prima 3000.
Our latest obsession is Confidante. Frizz is literally locked out, thanks to this styling tool.
BBers go for the gold. We love the professional results this iron delivers; fresh from the salon smooth every day.