BB loves this high-tech flat iron for its speed and smarts"it heats up in 40 seconds and has built-in temp settings for all hair types.
"Love how it straightens my hair in one swipe but doesn't damage my hair. Chi is the only flat iron I will buy!" Megan, MO
Travel smarter and lighter with the perfect travel-size version of the Prima 3000.
Everything you love about CHI's iconic iron in a playful pattern!
When the BB team wants locks that look extra smooth and extra sleek, we reach for this ionic, frizz-reducing straightening iron.
Everything you love about CHI's iconic iron in a playful color!
Pass this iron through hair and watch it go from frizzy and dull to sleek and glossy. That's why it's a tried-and-true BB favorite.
The one-inch width keeps its straightening power super concentrated, so it leaves strands pancake-flat as it passes through.
Enjoy hotter hairstyles. Get creative and trendy with the perfect iron for shaping and styling any hair type at any temp.
Chi Lava has the advanced technology to give you the smooth and shiny style every time!
Take frizz to the flat iron and enjoy a smooth look. Create straight, stunning styles without frizz interference.
For the girl who loves different looks. Straighten, curl and achieve shine all with one tool.
This hairstyling iron represents everything we love about CHI and more! Now with the temperature control feature, we can customize the heat settings to our hair type.
Spray away with your favorite styling products! This flat iron is corrosion resistant to styling products.
Our latest obsession is Confidante. Frizz is literally locked out, thanks to this styling tool.
Chi's iconic Iron with a fun new pattern!