"Love how it straightens my hair in one swipe but doesn't damage my hair. Chi is the only flat iron I will buy!" Megan, MO
BB loves this high-tech flat iron for its speed and smarts"it heats up in 40 seconds and has built-in temp settings for all hair types.
Looking for versatility? Rev up your routine with this iron that helps curl, straighten or flip your hair.
Curl and straighten with a pink sparkle. Show off your fashion sense as you style with this trendy iron.
With extra-long plates that hold wider sections of hair, this flat iron smoothes your locks in no time flat.
One styling tool that gives you endless styling possibilities? Believe it. This styling brush adds volume, lift, wave and curl all while smoothing and defrizzing.
This flat iron helps create sleek and shiny straight hair, or use it to produce curls. And BBers love the fun design.
Pass this iron through hair and watch it go from frizzy and dull to sleek and glossy. That's why it's a tried-and-true BB favorite.
Achieve silky-smooth style while you curl or straighten. This ceramic iron delivers even heat and control.
When the BB team wants locks that look extra smooth and extra sleek, we reach for this ionic, frizz-reducing straightening iron.
Whether you're going straight or making waves, hair comes out extra shiny. Bonus: The ends stay cool for easy, ouch-free styling.
The one-inch width keeps its straightening power super concentrated, so it leaves strands pancake-flat as it passes through.
BB girls with finicky hair use this iron to get their curls and kinks pin-straight. Why? Its precision plates put heat right where you need it.
BB loves how versatile this styling iron truly is. It smooths, waves and curls in no time.
Take frizz to the flat iron and enjoy a smooth look. Create straight, stunning styles without frizz interference.
Ceramic plates produce a moist heat that hydrates hair while styling. Bonus: Its cute print looks great in our bathrooms.
The CHI hairstyling iron has been our go-to for years. Why? Because it's Just. That. Good.
Just one pass with this iron gives us straight, shiny hair. It doesn't get better than that!
Travel smarter and lighter with the perfect travel-size version of the Prima 3000.
Girl boss? More like hair boss!
Add some color to your morning routine and bathroom counter with this bright and fun flat iron.
This vibrating iron is really easy to use and straightens hair faster while detangling as it glides through hair without pulling or tugging.
Styling tresses just got easier! The unique handle design of this straightening iron provides a comfortable experience.
BB loves the sleek style of this straightening iron. The extended plates allow us to straighten more hair, faster!
Keep your getaway luxurious with CHI! This must-have kit includes all of your hair essentials in an easy-to-carry weekender bag.