BB loves this high-tech flat iron for its speed and smarts"it heats up in 40 seconds and has built-in temp settings for all hair types.
"Love how it straightens my hair in one swipe but doesn't damage my hair. Chi is the only flat iron I will buy!" Megan, MO
With extra-long plates that hold wider sections of hair, this flat iron smoothes your locks in no time flat.
Pass this iron through hair and watch it go from frizzy and dull to sleek and glossy. That's why it's a tried-and-true BB favorite.
Enjoy hotter hairstyles. Get creative and trendy with the perfect iron for shaping and styling any hair type at any temp.
When the BB team wants locks that look extra smooth and extra sleek, we reach for this ionic, frizz-reducing straightening iron.
The one-inch width keeps its straightening power super concentrated, so it leaves strands pancake-flat as it passes through.
BB girls with finicky hair use this iron to get their curls and kinks pin-straight. Why? Its precision plates put heat right where you need it.
Who needs a hero when you have this universal tool to save all your bad hair days. We love the versatility of this iron, thanks to its rounded plates.
BB loves how versatile this styling iron truly is. It smooths, waves and curls in no time.
Take frizz to the flat iron and enjoy a smooth look. Create straight, stunning styles without frizz interference.
This hairstyling iron represents everything we love about CHI and more! Now with the temperature control feature, we can customize the heat settings to our hair type.
For the girl who loves different looks. Straighten, curl and achieve shine all with one tool.
Styling tresses just got easier! The unique handle design of this straightening iron provides a comfortable experience.
Spray away with your favorite styling products! This flat iron is corrosion resistant to styling products.
BBers go for the gold. We love the professional results this iron delivers; fresh from the salon smooth every day.
Travel smarter and lighter with the perfect travel-size version of the Prima 3000.
Our latest obsession is Confidante. Frizz is literally locked out, thanks to this styling tool.