"Love how it straightens my hair in one swipe but doesn't damage my hair. Chi is the only flat iron I will buy!" Megan, MO
BB loves this high-tech flat iron for its speed and smarts"it heats up in 40 seconds and has built-in temp settings for all hair types.
Curl and straighten with a pink sparkle. Show off your fashion sense as you style with this trendy iron.
Pass this iron through hair and watch it go from frizzy and dull to sleek and glossy. That's why it's a tried-and-true BB favorite.
When the BB team wants locks that look extra smooth and extra sleek, we reach for this ionic, frizz-reducing straightening iron.
Whether you're going straight or making waves, hair comes out extra shiny. Bonus: The ends stay cool for easy, ouch-free styling.
The one-inch width keeps its straightening power super concentrated, so it leaves strands pancake-flat as it passes through.
BB girls with finicky hair use this iron to get their curls and kinks pin-straight. Why? Its precision plates put heat right where you need it.
Take frizz to the flat iron and enjoy a smooth look. Create straight, stunning styles without frizz interference.
BB loves how versatile this styling iron truly is. It smooths, waves and curls in no time.
The unsurpassed shine and frizz-free styles this flat iron produce have BB girls reaching for it again and again.
Add some color to your morning routine and bathroom counter with this bright and fun flat iron.
Customized curls for every occasion! This curling iron includes three interchangeable barrels for a unique, customized, curly do.
This vibrating iron is really easy to use and straightens hair faster while detangling as it glides through hair without pulling or tugging.
Travel smarter and lighter with the perfect travel-size version of the Prima 3000.
Just one pass with this iron gives us straight, shiny hair. It doesn't get better than that!
One pass and you're out the door! This flat iron's plates allow for full, one-pass styling.
Styling tresses just got easier! The unique handle design of this straightening iron provides a comfortable experience.
BB loves the sleek style of this straightening iron. The extended plates allow us to straighten more hair, faster!
Get your shine and get out the door in a flash. Polish hair to perfection with this quick-heating morning must-have tool.
This hairstyling iron represents everything we love about CHI and more! Now with the temperature control feature, we can customize the heat settings to our hair type.
The CHI hairstyling iron has been our go-to for years. Why? Because it's Just. That. Good.
Chic and elegant, this limited-edition hairstyling iron brings out our classy side.
Girl boss? More like hair boss!
For the girl who loves different looks. Straighten, curl and achieve shine all with one tool.