Brassy tones are out! Renovate your look with this violet shampoo that maintains bright hues with violet dye.
Joico Color Endure Violet Sulfate-Free Shampoo cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair. It neutralizes unwanted yellow or brassy tones with a high level of violet dye. This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage. NOTE: Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo.
- Cleanses and maintains the hues of cool blond, highlighted, bleached or gray hair
- Neutralizes unwanted yellow or brassy tones
- Creates a brighter tone
- Adds strength and protects against damage
Ingredients: Water, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocoamide MEA, Glycol Stearate, Pentapeptide-29 Cystenamide, Peprapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6, Caprylic/Capric Glycerides, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iosopropynyl, Butylcarbamate, PPG-12-Butyloctanol, Undeceth-11, C11-15 Pareth-7, Butylocatanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, , PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance, Ext Violet 2 (Cl 60730), Red 33 (Cl 17200)