BB loves how this cruelty-free cleanser gently removes buildup, so fine, color-treated tresses can live up to their voluminous potential.
Boost the volume of dry, wispy fine hair with Pureology Pure Volume Shampoo. Specially created with the unique challenges of dyed, fine hair types in mind, this shampoo weightlessly cleans and lifts hair follicles for fuller-looking hair. From the roots to the ends, each strand of hair is thickened and strengthened with flexible volumizers. The anti-breakage formula features eucalyptus and wheat proteins that help reduce future damage and restore hair fibers. The unique AntiFade Complex also protects hair by retaining color vibrancy.
- Lightweight formula volumizes hair
- Gently cleans fine, color-treated hair
- Thickens hair follicles
- Reduces tangling and breakage with eucalyptus and wheat protein
- Protects vibrancy of color with AntiFade Complex
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Pure Volume Condition.