Masques are for hiding things, but it won't be your blonde strands once you've tried Joico Blonde Life Brightening Masque. This quick-rinse treatment instantly hydrates, softens, and amps up pale strands by neutralizing trace minerals that lead to dullness and yellowing. An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine.

Key Benefits:
- Brilliant, blonde-brightening masque
- Instantly hydrates, softens and amps up blonde hair
- Neutralizes trace minerals that lead to dullness and yellowing
- Ideal for any bleached, double-processed, or high-lifted hair
- Exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up shine