*When using Blonde Life Shampoo
Benefits:
- Color enhancement lasts up to 3 washes*
- Reduces breakage by 60% in a single use**
- Reduces brassiness and yellow tones for a cool blonde tone*
- Hair feels hydrated after first use
- Helps detangle beautifully
- 96% naturally-derived formula***
*When using Joico Blonde Life Shampoo
**Against combing breakage on damaged hair when, used with Joico Blonde Life shampoo vs. untreated damaged hair.
****According to Global ISO 16128 Standard, 96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 96% of the formula.