Virtue® Curl is formulated with Alpha Keratin 60ku®, a reparative protein that heals breakage at every curve. Combined with deeply hydrating and nourishing ingredients, it elevates every formula for curls that are healthy, defined, and protected from heat and humidity.
Kit includes:
- Curl Shampoo: A rich, non-drying formula that hydrates, protects, and gently removes excess build-up to maintain the natural curl pattern.
- Curl Conditioner: Detangle, de-frizz, support elasticity, and protect against humidity without weighing down curls.
- Curl Leave-In Butter: A rich, buttery finishing cream that hydrates, neutralizes frizz, and guards from heat and humidity.
According to a Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks:
- 8 out of 10 women saw smoother, more hydrated, well-defined, andbouncy curls after just one use.
Kit includes:
- Curl Shampoo: A rich, non-drying formula that hydrates, protects, and gently removes excess build-up to maintain the natural curl pattern.
- Curl Conditioner: Detangle, de-frizz, support elasticity, and protect against humidity without weighing down curls.
- Curl Leave-In Butter: A rich, buttery finishing cream that hydrates, neutralizes frizz, and guards from heat and humidity.
According to a Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks:
- 8 out of 10 women saw smoother, more hydrated, well-defined, andbouncy curls after just one use.
CURL SHAMPOO & CONDITIONER: Curly hair naturally tends to be on the dry side, so shampooing just 1 2 times a week is recommended. (For medium to thicker hair textures, shampoo once a week. For finer textures, shampoo twice a week.) For extremely dry hair, shampoo only once a week. Use Curl Conditioner in between shampoos for a curl refresh.
CURL LEAVE-IN BUTTER: After applying Curl-Defining Whip for extra moisture, rub a quarter-size amount of Curl Leave-In Butter through the hands and apply from mids to ends.
CURL LEAVE-IN BUTTER: After applying Curl-Defining Whip for extra moisture, rub a quarter-size amount of Curl Leave-In Butter through the hands and apply from mids to ends.
Ingredients: See individual products for ingredients.
