A first-of-its-kind, shake-to-activate formula makes hair shinier and stronger in an instant. With every shake, Virtue s Alpha Keratin 60ku® is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest, most potent dose of healing proteins for a nourished, healthy glow.
Benefits:
- Ideal for all hair types in need of repair or extra nourishing
- Great for providing protection against damage caused by environmental pollutants
- Safe for color-treated and chemically treated hair
- This next-generation, shake-to- activate formula of clear oils is ultra-lightweight, fast-absorbing, and never greasy
Clinical Claims:
- 100% of women said their hair was immediately shinier*
- 94% of women felt their hair looked repaired after one use*
- After 8 hours, 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors*
- 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use*
*Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage.